With smarter technology and targeting techniques, nonprofits everywhere are rethinking their strategies for effective fundraising. The Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy at IUPUI in the US conducts rigorous research about these very differences. Here’s their list of tips and insights to help nonprofits better tap into the potential of their female donor population and boost their engagement strategies. 1. Across millennial, boomer and older generations, women are more likely to give and give more to charity than their male counterparts (Do Women Give More?). 2. When women’s wealth grows, so does their giving. A $10,000 increase in the wife’s income raises total household…
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