You can’t beat this assemblage of channels, tools and resources for fundraising effectiveness, says US annual giving expert Bob Burdenski. You can’t beat this assemblage of channels, tools and resources for fundraising effectiveness, says US annual giving expert Bob Burdenski. There’s certainly plenty to be frustrated about in annual giving fundraising these days. Australian postage rates have significantly increased the cost of direct mail fundraising. In the UK, you’re now required to get a prospect’s permission before you even ask them for a gift. In the US, telephone fundraising is fading just as fast as, well, landline home phones. Yet if you’re just content with having a ‘pity party’ you’re…
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