What is coming? How will a fundraiser’s role change? Anthea Iva examines how donors might give differently in the future. What is coming? How will a fundraiser’s role change? Anthea Iva examines how donors might give differently in the future. Karl Kinsella Acting Head of Fundraising, Variety The Children’s Charity NSW Branding, marketing and technology have seen fundraising become much more data driven, allowing us to test and refine our messaging and develop campaigns that resonate with donors. This has helped to shape donors’ awareness of the importance of regular funding that allows nonprofit organisations to plan for the future. With this awareness has come more accountability, especially from younger…

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