Jo with her rescue dog Lilly (adopted from HAART – Homeless and Abused Animal Rescue Team). PetRescue runs its donation drives on a shoestring, keeping it exclusively digital to minimise spend to maximise the impact of gifts. At tax time last year – for the first time ever – PetRescue finally had the in-house web development resources to build a fully-integrated, mobile-friendly and customised donation call-to-action on the PetRescue website. And thanks to corporate partner, Woolworths Pet Insurance, generously matching all gifts in the week running up to June 30, the appeal raised almost $360,000 – a record-breaking return on investment of 2,946%. What does that mean for rescue pets?…

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