Amnesty International Australia’s “Stop Violence Against Women” direct mail campaign received international recognition in 2005 when it won a silver Echo Award from the Direct Marketing Association. John Burns explains the secret to the campaign’s success was a high degree of personalisation. Amnesty International Australia’s “Stop Violence Against Women” direct mail campaign received international recognition in 2005 when it won a silver Echo Award from the Direct Marketing Association. John Burns explains the secret to the campaign’s success was a high degree of personalisation. Violence against women is endemic in Australian society and in many other regions across the globe. Yet this, the greatest human rights scandal of our time,…