Ariana Palmisano reveals how the Victor Chang Cardiac Research Institute used an acquisition direct mail campaign to grow its pool of active donors by a staggering 89%. Ariana Palmisano reveals how the Victor Chang Cardiac Research Institute used an acquisition direct mail campaign to grow its pool of active donors by a staggering 89%. To fit in line with the Victor Chang Cardiac Research Institute’s ambitious growth targets, over the past 18 months the Institute has invested heavily in direct mail acquisition in a bid to grow its pool of active donors. When the 2016 fundraising budgets and projections were set, we did not have third party compliant data. Nor…