UK fundraising expert Adrian Sargeant questions why the nonprofit sector seems to be playing a continual game of ‘catch-up’ with the commercial world rather than taking the lead in the increasingly complex environment it functions within. UK fundraising expert Adrian Sargeant questions why the nonprofit sector seems to be playing a continual game of ‘catch-up’ with the commercial world rather than taking the lead in the increasingly complex environment it functions within. As 2018 unfolds there can be little doubt that the profession of fundraising will be facing a number of challenges. Donor retention Firstly, and perhaps most significantly, donor retention will continue to be a major challenge. In many…