Originally published March 2019 Major gifts can be a game-changer for an organisation’s fundraising. They are usually the largest donations an organisation receives and provide an opportunity for the donor to be a significant partner in the organisation’s mission. Major gift fundraising is an area of strong growth in Australia. One of the key reasons for this is the highly attractive return on investment. Recent Australian studies into charitable giving have identified a shift in giving trends towards big gift fundraising. And with good reason, it seems. According to QUT’s Giving Australia 2016 report, fewer people are giving more and there has been a reduction in the number of Australians…

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