What are Australian not-for-profits experiencing in the online arena and how are they adapting? Four organisations share their story. What are Australian not-for-profits experiencing in the online arena and how are they adapting? Four organisations share their story. The message that came through loud and clear in researching this piece is that Australian not-for-profits are in a state of rapid evolution when it comes to learning about and utilising the internet as a medium for marketing and fundraising. For this article a number of larger organisations were approached to provide a range of historical data relating to their online experience. Most could retrieve information up to three or four years…