If you’re looking at how to trigger your bequest fundraising, Amel Bendeddouche says you can’t look past the right target and a clear ask. If you’re looking at how to trigger your bequest fundraising, Amel Bendeddouche says you can’t look past the right target and a clear ask. Where does your bequest story start? Every fundraiser will tell you the same story: “Gladys Smith left us a fortune. We couldn’t figure it out. She wasn’t on the database.” Any decent bequest officer will give you the real story: “Actually, Gladys was a donor. Every year she bought Christmas cards from us.” No one gets bequests out of nowhere. Someone has…
