Andrew Rogers

Asking for another donation in a thank you receipt can be an effective fundraising technique, if done right. Andrew Rogers explains some ways to approach this soft ask. Asking for another donation in a thank you receipt can be an effective fundraising technique, if done right. Andrew Rogers explains some ways to approach this soft ask. Tagging along at the end of the campaign calendar, the humble receipt package is often an afterthought to the more glamorous appeal letter or online strategy. But a receipt doesn’t have to be a mere acknowledgement of a transaction. One fundamental – if perhaps counterintuitive – technique can turn your thank you note into…