Fresh from launching the ‘Heart Savers’ campaign at the Heart Foundation of New Zealand, Bruce Waldin shares his tips on getting a successful regular giving program off the ground. Fresh from launching the ‘Heart Savers’ campaign at the Heart Foundation of New Zealand, Bruce Waldin shares his tips on getting a successful regular giving program off the ground. An engaging and successful regular giving program is critical to a charity’s growth. A case in point is the local and global expansion of World Vision, driven by its core child sponsorship program. When I left World Vision New Zealand for the Heart Foundation in 2006, fundraising income – while generally solid…
