Is there a more rewarding and more under-resourced form of fundraising than bequests? Angeline Swan explores the potential of film to inspire gifts in wills by making powerful and lasting connections. Is there a more rewarding and more under-resourced form of fundraising than bequests? Angeline Swan explores the potential of film to inspire gifts in wills by making powerful and lasting connections. First published March, 2017 Bequest fundraising is often neglected. While some causes embrace it, many do not yet have a proper strategic approach. Bequest income is too often regarded as outside of one’s control or simply too difficult an issue to confront. Yet for farsighted causes, bequest promotion…
Lawrence Jackson urges charities to take a closer look at the donor ecosystem. By not attending to what donors and the community really want is the fundraising sector at risk of losing their trust? First published May, 2016 Lawrence Jackson urges charities to take a closer look at the donor ecosystem. By not attending to what donors and the community really want is the fundraising sector at risk of losing their trust? The late Madison Avenue advertising guru David Ogilvy once said: “The consumer isn’t a moron. She is your wife.” You could say something similar about the relationship between charities and donors… which leads me to wonder – observing current fundraising…
It is only in the past three years that middle donors have really been targeted in Australasia. Here Fiona McPhee and Ruthann Richardson explore the benefits of, and what’s involved in, building this significant group. First published March, 2017 It is only in the past three years that middle donors have really been targeted in Australasia. Here Fiona McPhee and Ruthann Richardson explore the benefits of, and what’s involved in, building this significant group. “Middle donors should be viewed as a central part of an organisation’s lifetime value efforts. Middle donors will be retained and upgraded far more than smaller donors and far more than major donors. They represent the…
Have you ever been in a situation where you did everything ‘by the book’ and things did not go as expected? In fact, they went the exact opposite of expected? Alice Ferris discusses why sometimes you have to break the fundraising rules. First published 1 Feb, 2017 Have you ever been in a situation where you did everything ‘by the book’ and things did not go as expected? In fact, they went the exact opposite of expected? Alice Ferris discusses why sometimes you have to break the fundraising rules. • an established, successful technique or principle that has been tested over time, through practice and research, and that is fundamental…
Want to ensure bequestors are part of your organisation’s inner circle? Follow these suggestions from Evelyn Mason. First published April 2015 Want to ensure bequestors are part of your organisation’s inner circle? Follow these suggestions from Evelyn Mason. Tip 1 – Satisfy your bequestors’ deepest needs. Donors feel really good about themselves when they support your nonprofit organisation. The latest research has revealed that each time we make a donation to charity, our brains act in a similar way to when we are having sex or eating chocolate! But donors also have deep seated needs that the bequest officer must meet. Using as your guide the basic tool provided by…
SHINE for Kids’ first-ever crowdfunding campaign not only beat its target of $100,000 but also taught the charitable organisation a great deal about its donor base. Lise Taylor reports.
The National Heart Foundation’s NSW CEO Kerry Doyle and NSW Board President Rebecca Davies share the key learnings from their study tour of nonprofit organisations in the US and UK. Lise Taylor reports.
Originally published July 2016 When the International Fund for Animal Welfare decided to change its bequest program, no-one foresaw just how fruitful the new telefundraising campaign would be, says Naomi Schofield. When the International Fund for Animal Welfare decided to change its bequest program, no-one foresaw just how fruitful the new telefundraising campaign would be, says Naomi Schofield. Over recent years, the International Fund for Animal Welfare Australia bequest marketing program had consisted of annual mailings, and utilisation of ticking boxes on response devices in direct mail appeals and surveys for donors to express interest in leaving a bequest. Using this approach, the Fund would on average receive approximately $150,000…
