Jo Burrows
Posted inUncategorised

The sky is falling

Jo Burrows provides case study evidence that charities can, and should, carry on their usual fundraising programs in the face of wider disaster fundraising activities. Jo Burrows provides case study evidence that charities can, and should, carry on their usual fundraising programs in the face of wider disaster fundraising activities. The scenario. You’re just about to mail your tax time donor renewal appeal when a flood of biblical proportions hits your region and sweeps everything before it. Your CEO calls you in and you debate the merits of going ahead with the mailing despite all the disaster fundraising going on around you. What do you do? Some organisations cancel scheduled…

Posted inCorporate partnerships

Endorsement is not a dirty word

The National Asthma Council raises almost $1 million each year with its Sensitive Choice® endorsement program. Jo Burrows traces the journey and explores how to start a successful program with minimum risk. The National Asthma Council raises almost $1 million each year with its Sensitive Choice® endorsement program. Jo Burrows traces the journey and explores how to start a successful program with minimum risk. Cause-related marketing, sponsorship, endorsement, call it what you like, but there are few nonprofit organisations that have a good understanding about these kinds of programs and how to go about them. Commercial companies value their brand and charge accordingly. The same should be true of nonprofit…