John De Rango
Posted inAppeals

Taking the wrapping off Christmas appeals

Are nonprofits doing anything different for this year’s Christmas appeals? How have acquisition campaigns and warm appeals evolved during this competitive fundraising season? John De Rango, director of Redstone Marketing, asks four leading fundraisers to get their perspective. Are nonprofits doing anything different for this year’s Christmas appeals? How have acquisition campaigns and warm appeals evolved during this competitive fundraising season? John De Rango, director of Redstone Marketing, asks four leading fundraisers to get their perspective. Ewan Isbister Director of fundraising operations UNICEF Australia Christmas is a not only a time of giving, but also traditionally a time when people focus on spending time with family and children, in particular.…

Posted inUncategorised

Where are your fundraising dollars being spent?

How has your expenditure changed in recent years in regards to donor acquisition and donor retention programs/communications? How has your expenditure changed in recent years in regards to donor acquisition and donor retention programs/communications? John De Rango, director of Redstone Marketing, asks four leading fundraisers from different causes for their perspective. Jonathan Wright Public and community marketing manager Plan International Australia In terms of acquisition, activity at Plan in recent years has focussed on trying to find alternative channels to grow our supporter base. While direct approach (face-to-face fundraising) is a popular and effective channel for acquiring high volumes, the associated higher levels of attrition make it important to complement…

Posted inUncategorised

Does showing ‘success’ sell better than showing ‘distress’?

Does distress bring in more fundraising dollars? Or is framing a problem in light of an achievable solution the key to empowering your donors? John De Rango, director of Redstone Marketing, asks four leading fundraisers for their perspective. Does distress bring in more fundraising dollars? Or is framing a problem in light of an achievable solution the key to empowering your donors? John De Rango, director of Redstone Marketing, asks four leading fundraisers for their perspective. Chris Stallard Fundraising Manager Mind Australia It feels as though there has been a shift in the distress vs success approach over the past ten years or so. A number of small to medium…

Posted inRegular giving

How does your fundraising product portfolio shape up?

Going to market with a new fundraising product? John De Rango has some points for you to consider. Going to market with a new fundraising product? John De Rango has some points for you to consider. ‘Products’ are the new ‘programs’ Type the words ‘fundraising products’ into Google … … and you’ll find yourself trawling through page after page of websites promoting nonprofit fundraising products, from chocolates and cookies to raffle tickets, bricks and pavers, t-shirts – and everyone’s favourite, the wristband! Not that there’s anything wrong with that. In fact, many nonprofits raise much-needed funds through promoting and selling these types of fundraising products. However, these days when the…