Donor Republic’s Digital Strategy Director Lachlan Dale shares his secrets to creating compelling Facebook ads that produce powerful fundraising results.
Australian fundraising and marketing agency, Donor Republic, recently partnered with NextAfter and Salesforce for an online ‘mystery shop’ of 630 charities across the world (including 80 Australian charities). The results form the basis of a unique benchmarking report, The Global Online Fundraising Scorecard, which offers local not-for-profits the opportunity to measure their online fundraising efforts against a global standard. Donor Republic say the report is a great opportunity for Australian charities of all sizes to reflect on ways they could improve their online fundraising by asking a few key questions. 1. Is your website layout helping or hindering conversions? A clean, simple, and distraction-free donation experience is vital for ensuring donors…
