Fundraising is going mobile, but that presents some big challenges for fundraisers. Luke Edwards explains what you need to know about the impact of mobile on fundraising. Fundraising is going mobile, but that presents some big challenges for fundraisers. Luke Edwards explains what you need to know about the impact of mobile on fundraising. The use of mobile devices is changing the behaviour and habits of people, and for fundraisers, that is not necessarily a good thing. You do need to really start thinking about mobile and here’s why. 1. Websites increasingly viewed from mobile devices On average, mobile traffic to a nonprofit website accounts for 22% of total website visits (based…
Good content is at the heart of achieving success on Facebook. Luke Edwards outlines nine proven tips to improve your content and increase engagement through Facebook. Good content is at the heart of achieving success on Facebook. Luke Edwards outlines nine proven tips to improve your content and increase engagement through Facebook. Tip #1: Use photos A picture is worth a thousand words, as the old adage suggests. Photos are visually appealing, grab attention and can stand out on the news feeds of followers. Facebook will show your posts to more fans if you use photos and images because it knows this content is better received by users, so it…
Visiting a nonprofit website should be an easy and enjoyable experience, but this is not always the case! Luke Edwards offers some tips on how to review your website. Visiting a nonprofit website should be an easy and enjoyable experience, but this is not always the case! Luke Edwards offers some tips on how to review your website. A website is likely to be the first touch-point between a nonprofit and potential donors, volunteers, community fundraisers, event participants, corporates and other future contributors. Many nonprofits send mail to rented lists or approach people on the street. The online audience is different. It is made up of people who have voluntarily…
Luke Edwards explains how a donor-centric approach to your donate page ‘ or any online form ‘ can help you maximize the number of online donations your organisation receives. Luke Edwards explains how a donor-centric approach to your donate page – or any online form – can help you maximize the number of online donations your organisation receives. Online giving hinges on making the process easy, relevant and clear for the donor. If you give donors any reason to stop or delay completion, that is exactly what they will do. Here are some tips to consider when implementing donation forms online. 1. Manage the donor journey Avoid placing pages in…
It’s not enough to simply have an online presence: in fact, it can do more harm than good, unless you’ve got a well thought out strategy. Luke Edwards offers some valuable advice about how to develop and maximise effective online initiatives. It’s not enough to simply have an online presence: in fact, it can do more harm than good, unless you’ve got a well thought out strategy. Luke Edwards offers some valuable advice about how to develop and maximise effective online initiatives. Strategy Overlooked to the Detriment of Many The online world is growing at an unbelievable rate, opening up new doors for organisations willing to listen, learn and embrace.…
A free tool for measuring online activity, Google Analytics can help you achieve online success. But, according to Luke Edwards, many organisations are failing to take full advantage of this valuable technology. Here, Edwards explains step-by-step how to optimise your online strategy using Google Analytics. A free tool for measuring online activity, Google Analytics can help you achieve online success. But, according to Luke Edwards, many organisations are failing to take full advantage of this valuable technology. Here, Edwards explains step-by-step how to optimise your online strategy using Google Analytics. Google Analytics (GA) is a free tool that enables you to measure visitor activity on your website and track all…
