Paige Gibbs
Posted inAppeals

Animal instincts

In December last year RSPCA NSW opened its first adoption outreach centre at the Rouse Hill shopping centre. Asking donors to support something the organisation has argued against for more than a century was risky to say the least. Paige Gibbs explains what happened next … In December last year RSPCA NSW opened its first adoption outreach centre at the Rouse Hill shopping centre. Asking donors to support something the organisation has argued against for more than a century was risky to say the least. Paige Gibbs explains what happened next … Earth Moving Mind Shift For over 135 years, the RSPCA has been protecting and caring for animals through…

Posted inDigital Fundraising

RSPCA’s tail of integration

In recent months, two new online initiatives have generated significant funds and acquired thousands of new supporters for RSPCA NSW. Paige Gibbs explains why going online was central to their success. In recent months, two new online initiatives have generated significant funds and acquired thousands of new supporters for RSPCA NSW. Paige Gibbs explains why going online was central to their success. In a classic case of the tail wagging the dog, RSCPA NSW listened to its donors and recently altered its appeals approach as a result. From the hundreds of letters of support and personal adoption stories we received each year, we realised that our donors wanted to communicate…