Rhonda Prentice

Fundraising over the internet is still in its infancy, and online acquisition campaigns are few and far between. However, The Fred Hollows Foundation recently “dipped its toe in the water” with its ‘I Care’ Day and found the water was not too cold. Rhonda Prentice reports from cyberspace. Fundraising over the internet is still in its infancy, and online acquisition campaigns are few and far between. However, The Fred Hollows Foundation recently “dipped its toe in the water” with its ‘I Care’ Day and found the water was not too cold. Rhonda Prentice reports from cyberspace. Conceived on the back of Valentine’s Day, The Fred Hollows Foundation’s inaugural online acquisition…

Many not-for-profits that threw up a website as their initial attempt to meet the new online world are taking the next steps of a more sophisticated approach to online marketing and fundraising. Rhonda Prentice charts the brave new world for The Fred Hollows Foundation. Many not-for-profits that threw up a website as their initial attempt to meet the new online world are taking the next steps of a more sophisticated approach to online marketing and fundraising. Rhonda Prentice charts the brave new world for The Fred Hollows Foundation. The not-for-profit sector’s take-up of the online medium has generally been slower and less sophisticated than other areas of the community. Limited…