Rochelle Nolan
Posted inUncategorised
Taking it personally
If there’s an x-factor when it comes to dealing with organisations corporate and charitable alike, it’s the personal experience factor, writes Rochelle Nolan. If there’s an x-factor when it comes to dealing with organisations corporate and charitable alike, it’s the personal experience factor, writes Rochelle Nolan. My favourite way to spend a Friday night is with pepperoni pizza and a heated game of monopoly. My pepperoni pizza, ordered online, usually arrives within forty minutes, sometimes less. But last week, it took about an hour and ten minutes. I was hungry, and watching the clock, but it was really no big deal – I just assumed they were busy (it was…
Posted inUncategorised
Judy – we salute you
From graphic design to business plans and capital campaigns, it seems there is nothing Anglicare ACT’s marketing manager, Judy Ford, can’t ‘ and doesn’t – do! Story by Rochelle Nolan. From graphic design to business plans and capital campaigns, it seems there is nothing Anglicare ACT’s marketing manager, Judy Ford, can’t – and doesn’t – do! Story by Rochelle Nolan. Judy Ford’s first brush with fundraising came in the mid-80s, when she volunteered to help Scots School, Albury, with a capital campaign raising money for a chapel hall. Ford was both a parent of two children attending the school, and a member of staff, teaching maths and computer science. “All…
Posted inAppeals
Mission Australia’s $660,000 newsletter
Mission Australia has found that its newsletters are generating more fundraising revenue than some of its appeals! Story by Rochelle Nolan. Mission Australia has found that its newsletters are generating more fundraising revenue than some of its appeals! Story by Rochelle Nolan. Mission Australia mails its newsletter, Transformations, four times a year, to up to 25,000 warm and recently lapsed donors. It aims to stay in touch with donors, report back on where funds have been spent, share good news stories, and generate funds through a soft ask. What Mission Australia didn’t anticipate is that its quarterly communication would generate more fundraising revenue than some of its appeals! The evolution…
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New technology packs DM punch
iGroup Australia has acquired new technology which will help nonprofits deliver cross channel cut-through with direct marketing campaigns. Rochelle Nolan reports. iGroup Australia has acquired new technology which will help nonprofits deliver cross channel cut-through with direct marketing campaigns. Rochelle Nolan reports. There’s an increasing case for integrating on and offline direct marketing campaigns, and iGroup’s new integrated platforms will allow nonprofits to take advantage of multi-channel campaigns involving digital print, web, sms and email options. The two key pieces of technology that iGroup has recently acquired are a new digital colour press, and special XmPie software that helps to drive the integration of different marketing channels. Paul Tannous, managing…
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GoFundraise introduces social fundraising
New tools help charities embrace the social media revolution. Review by Rochelle Nolan. New tools help charities embrace the social media revolution. Review by Rochelle Nolan. GoFundraise has developed new tools that will allow fundraisers to integrate fundraising campaigns and events with Facebook and other social networking sites. As nonprofits increasingly embrace all that social networking has to offer, the new tools from GoFundraise are designed to help charities cash in on the potential to increase online donations by 250% over the next two years. The ability for organisations to directly connect with Facebook is one of the most important and exciting advances in fundraising and will change the way…
Posted inAppeals
Get your foot in the door
The use of premiums for direct mail acquisition campaigns is experiencing a resurgence. Rochelle Nolan investigates. The use of premiums for direct mail acquisition campaigns is experiencing a resurgence. Rochelle Nolan investigates. The first step in getting a great response rate to a direct mail appeal is simply getting people to open the envelope – and a premium (or small gift) can be a very effective way to do just that. They’ve been around for about 25 years and some Australian nonprofits have been using them for a long time, but many are only just now getting on the bandwagon. The law of reciprocity Director of business development at Quadriga…
Posted inMajor Gifts
Oxfam NZ scores century with major donor club
Oxfam NZ’s high-level donor product has reached its goal of 100 donors and $1.5 million thanks to leveraging its donor data. Story by Rochelle Nolan. Oxfam NZ’s high-level donor product has reached its goal of 100 donors and $1.5 million thanks to leveraging its donor data. Story by Rochelle Nolan. In 2009, Oxfam NZ decided to create a major donor product which would involve a standard offer that could be made to a large number of supporters. Oxfam also wanted to offer supporters increased engagement through both feedback and thanks. Then relationship development manager of Oxfam NZ, Malcolm Sproull, developed the Oxfam100 – a pledge giving club for 100 donors…
Posted inDigital Fundraising
CNEC reaching out to older donors online
CNEC Partners International has been focusing more on online communications, and the move is paying dividends, especially with older donors. Story by Rochelle Nolan. CNEC Partners International has been focusing more on online communications, and the move is paying dividends, especially with older donors. Story by Rochelle Nolan. CNEC Partners International works to bring Australians together to involve them in supporting local partners in developing countries bring spiritual, physical and social transformation to their own people. As a tiny organisation with a broad reach, CNEC sees its website as a vital platform to help it maintain a personal reach around the country and overseas. Driving donors online CNEC has consciously…
Posted inNews
A river runs through it
The floodwaters have subsided and philanthropic support has peaked in the wake of the Queensland floods of 2011. Rochelle Nolan speaks with charities and other industry leaders on matters fundraising, lessons learned and the impact on the nonprofit sector. The floodwaters have subsided and philanthropic support has peaked in the wake of the Queensland floods of 2011. Rochelle Nolan speaks with charities and other industry leaders on matters fundraising, lessons learned and the impact on the nonprofit sector. As December drew to a close and gave way to 2011, Australia held its breath as Queensland was hit by flooding which would only worsen throughout January. There have been 35 flood…