Tertia Sanderson & Fiona Paterson

Are you inadvertently writing off donors or missing crucial opportunities to contact them because of simple coding errors? Tertia Sanderson and Fiona Paterson highlight some common pitfalls in donor data management and suggest some simple solutions. Are you inadvertently writing off donors or missing crucial opportunities to contact them because of simple coding errors? Tertia Sanderson and Fiona Paterson highlight some common pitfalls in donor data management and suggest some simple solutions. Love it or hate it, donor data is the fuel that keeps your charity running. Raw data can be mined and transformed to provide insights and make any supporter communication compelling and personally relevant. But many charities stumble…