Trent Osborn

Trent Osborn tells how CareFlight NSW leveraged its database to convert ‘bear buyers’ to regular givers. Trent Osborn tells how CareFlight NSW leveraged its database to convert ‘bear buyers’ to regular givers. Funds raised from the sale of more than 100,000 bears annually through the ‘teddy bear’ program have long propelled CareFlight NSW, generating more than $7 million in revenue annually. This funding plays a critical role in helping CareFlight complete life-saving medical rescue missions throughout Australia by helicopter and fixed wing aircraft. In 2006, the teddy bear program was stagnating – net income had levelled off. Over the next two years, CareFlight successfully implemented a number of strategic initiatives…