Fundraisers from Australia and overseas are gathering in Melbourne this week for the nation’s only annual conference with a dedicated focus on fundraising events, EventRaise.
Attendance is up on last year, with around 150 delegates set to share the secrets of fundraising event success at the conference in 2020.
The theme for this year is “inspiration, best practice & case studies to help you raise more from your fundraising events”.
The conference begins at 1pm on Wednesday with a half-day masterclass, hosted by Donor Republic Co-founder Marcus Blease. The session details how to turn event newbies into effective long-term supporters by creating engaging participant journeys.
Blease has more than 15 years’ experience in the sector, and is widely considered to be one of the most progressive fundraising executives in Australia.
Day two of the conference kicks off at 9am on Thursday with a keynote by Marlene Cirillo, Head of Innovation and Business Improvement, Cancer Council Victoria.
During the talk, Cirillo will outline simple techniques to gather supporter insights, drawing on a range of case studies including Daffodil Day, Relay for Life and Walking Stars. Delegates will learn new ways to keep pace with a competitive event market and improve their financial performance.
Award-winning fundraising event insights at EventRaise
After the keynote, the conference will break into two streams filled with event fundraising case studies, thought leadership and practical tips from experts.
A major highlight will be a case study on the Asylum Seeker Resource Centre’s Feast4Freedom campaign, which won the Impact on a Shoestring category at the recent FIA Awards for Excellence.
ASRC’s Director, Fundraising & Marketing, Alan White, and Fundraising Co-ordinator, Maria Quigley will share the research that helped this award winning campaign deliver on a range of organisational strategic goals while running on a test and learn budget.
Other case studies to be presented at EventRaise will detail how:
- AusMusic T-Shirt Day attracted some of Australia’s most well-known music industry corporate partners
- Dry July re-invented an iconic event for record new income
- The May 50K raised a record-breaking $2.1 million for MS Research Australia
- Starlight embraced peer-to peer to rebalance income growth
The conference returns to Melbourne after being held in Sydney in 2019, and is taking place at the recently refurbished Pullman Melbourne on the Park.
The 2020 Digi.Raise conference is packed with digital fundraising ideas, including inspiration, best practice and case studies. It will help you raise more money from online peer-to-peer events. Don’t miss out!