List brokers are one of the key resources often engaged in direct mail acquisition, but before launching down this path, Lindsay May provides a few pointers in working with them. List brokers are one of the key resources often engaged in direct mail acquisition, but before launching down this path, Lindsay May provides a few pointers in working with them. In any direct mail discussion, the list is always the most important factor. You can have appealing creative, enthralling copy, a heart wrenching case, but directed to the wrong list your results will be diminished. So, having argued the case for donor acquisition, you’ve factored in Lifetime Donor Value and…

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