Many will remember the cheeky Vodafone ads promoting SMS with lines like the one above. The rise of SMS as a communication channel has been phenomenal in recent years, and some not-for-profits have been exploring its potential. Many will remember the cheeky Vodafone ads promoting SMS with lines like the one above. The rise of SMS as a communication channel has been phenomenal in recent years, and some not-for-profits have been exploring its potential. SMS as a Retention Strategy for Face-To-Face Donors There appears to be a fine line in communicating effectively with newly acquired face-to-face (F2F) donors, and SMS has been part of a new strategy that is getting…