Is there a more rewarding and more under-resourced form of fundraising than bequests? Angeline Swan explores the potential of film to inspire gifts in wills by making powerful and lasting connections. Is there a more rewarding and more under-resourced form of fundraising than bequests? Angeline Swan explores the potential of film to inspire gifts in wills by making powerful and lasting connections. First published March, 2017 Bequest fundraising is often neglected. While some causes embrace it, many do not yet have a proper strategic approach. Bequest income is too often regarded as outside of one’s control or simply too difficult an issue to confront. Yet for farsighted causes, bequest promotion…