‘A Sign of Love’ – Berry Street’s Tax Campaign 2020 Launched during the pandemic, Chloe’s story in Berry Street’s ‘A Sign of Love’ campaign stands out and captures donors’ imagination. 2020 was a roller coaster year for Berry Street and its clients: kids impacted by family violence and neglect. The bushfires and coronavirus had affected the Victoria-based family service organisation through increased demand for its services. They needed new, innovative ways to better support clients across the organisation as well as a stand-out fundraising campaign in this challenging year.  For their 2020 tax campaign, Berry Street wanted to create a beautiful, emotional and image-driven campaign that would inspire donors to help their beneficiaries.…

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