‘A Sign of Love’ – Berry Street’s Tax Campaign 2020 Launched during the pandemic, Chloe’s story in Berry Street’s ‘A Sign of Love’ campaign stands out and captures donors’ imagination. 2020 was a roller coaster year for Berry Street and its clients: kids impacted by family violence and neglect. The bushfires and coronavirus had affected the Victoria-based family service organisation through increased demand for its services. They needed new, innovative ways to better support clients across the organisation as well as a stand-out fundraising campaign in this challenging year. For their 2020 tax campaign, Berry Street wanted to create a beautiful, emotional and image-driven campaign that would inspire donors to help their beneficiaries.…
Already an F&P Member? Log in
This is an F&P Member exclusive article.
Sign up for a 21-day free trial to continue reading
Or become an F&P member and get access to fundraising insights,
best practice, case studies, thought leadership and more.
Knowledge Hub Access
Exclusive Research and Benchmarks
Dedicated Member Care Manager