Title: Asking: A 59 minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift Title: Asking: A 59 minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift Author: Jerold Panas Publisher: Emerson & Church, 2004 cost: US$24.95 If asking is at the heart of fundraising, then face-to-face gift solicitation is at the heart of asking, and Asking by Jerold Panas is as good a guide as there is. If you enjoy a book that reads like the author is your mentor imparting some truths distilled from years of practice, then you will like Jerry’s style. The book is highly…