Tim Matthews explains the underlying value of a strong brand, and that you don’t have to be big to be bold, just smart and engaging. Tim Matthews explains the underlying value of a strong brand, and that you don’t have to be big to be bold, just smart and engaging. The pressure to achieve the best return on dollars spent can tempt fundraising professionals to focus only on a small range of channels and activities. However, a strong marketing mix and brand enhancing strategies can pay fundraising dividends. A function of marketing is to set the strategic framework within which fundraising sits. It’s about integrating donor, acquisition, and media activity…