The Bush Heritage two-step Australian wildlife campaign has garnered great results – both in terms of lead acquisition and donor conversion. James Herlihy explains how it was achieved. The Bush Heritage two-step Australian wildlife campaign has garnered great results – both in terms of lead acquisition and donor conversion. James Herlihy explains how it was achieved. Well before the advent of the internet and social media, fundraisers knew that, if done well, meaningful non-financial engagement can lead to richer supporter relationships and greater response. But translating that principle into new digital media – and ensuring the viability of this digital activity as an acquisition channel – is where fresh fundraising…