It will be the country’s most comprehensive self-regulatory system of fundraising oversight, explains Peter Hills-Jones. The Public Fundraising Regulatory Association’s proposed member accreditation programme is designed to achieve two significant things. First, ensuring that all face-to-face (F2F) fundraisers receive a minimum level of training before they go onto the streets or door-to-door. Delivered online and able to be completed on fundraisers’ mobile devices, it’s a modern response to the challenge of a large, ever-changing and highly dispersed workforce. This will be backed up by a new push to observe our members’ training sessions. We recognise that the PFRA needs to become more of an ‘upstream’ regulator – identifying issues and…
Ebony-Maria Levy reveals some practical strategies for ensuring the sustainability of your acquisition program through the lawful engagement of human labour in fundraising supply chains. Ebony-Maria Levy reveals some practical strategies for ensuring the sustainability of your acquisition program through the lawful engagement of human labour in fundraising supply chains. Australian charities and third-party suppliers of fundraising services soliciting donations on their behalf have faced increased public, media and regulatory scrutiny following the commencement of the Charity Collection Inquiry initiated by the Fair Work Ombudsman (FWO) in October 2016. The FWO has since investigated several charities to assess compliance with Australian workplace laws throughout fundraising supply chains. This includes charities…
According to Peter Hills-Jones, a continued focus on high standards and accountability will preserve the sustainability of face-to-face fundraising in Australia. According to Peter Hills-Jones, a continued focus on high standards and accountability will preserve the sustainability of face-to-face fundraising in Australia. Sustainability is one of those words that entered the English language about 25 years ago and then proceeded to become a seemingly mandatory prefix to almost everything. Sustainable energy, sustainable development, sustainable growth. All good, of course, but ironically its overuse may now be lessening its real impact. Charity fundraising was also not immune to this movement and, at heart, there are some genuinely important lessons for us…
From the very best to the shameful worst, Adam Watson has seen it all. Here he outlines what’s involved to ensure you achieve the best practice of face-to-face acquisition for your business.
Alisa O’Malley explains how Australia for UNHCR achieved the best retention rate for face-to-face in the most recent donorCentrics benchmarking review. Alisa O’Malley explains how Australia for UNHCR achieved the best retention rate for face-to-face in the most recent donorCentrics benchmarking review. We are very proud of our in-house face-to-face fundraising team at Australia for UNHCR. Established in 2004, it is one of the longest standing in-house teams in Australia and now operates in four cities: Sydney, Melbourne, Brisbane and Adelaide. Our in-house face-to-face team, alongside a small number of fundraisers from two agencies, recruit over 15,000 new regular givers each year. In fact, 70% of our existing 55,000 regular…
Nicola Norris says overcoming the challenge of declining donor acquisition and retention is not only possible but achievable. Nicola Norris says overcoming the challenge of declining donor acquisition and retention is not only possible but achievable. When I re-joined the Greenpeace Australia Pacific team in 2014, I was returning to an organisation that already had a special place in my heart: I had left in 2006 and the three-and-a-half years I had spent working there in a more junior role had been a highlight of my fundraising career. But I was returning to an organisation facing a problem: the regular giving donor base, 85% of the organisation’s income in a…
Using face-to-face, Life Education Queensland grew its regular givers from zero to 9,000 in only two years. Its CEO, Michael Fawsitt, explains how. Using face-to-face, Life Education Queensland grew its regular givers from zero to 9,000 in only two years. Its CEO, Michael Fawsitt, explains how. Embarking on a regular giving program, and especially acquiring supporters through face-to-face fundraising, can’t be undertaken half-heartedly. The upfront investment is so significant that total commitment is needed, particularly from the board and executive. As CEO of Life Education Queensland, which empowers children to make safer and healthier choices through education, my engagement with the board was critical, and if I were to offer…
