Face-to-face fundraising
Posted inAppeals, Face-to-face fundraising

Who dares, wins

It’s not every day that an organisation tries something significantly new and different. Even more unusual is an organisation that tries something different and is prepared to share their results, even though those results didn’t meet expectations. Simone Williams takes us for a ride along the sometimes bumpy path of The Cancer Council NSW’s recent direct marketing integration trial. It’s not every day that an organisation tries something significantly new and different. Even more unusual is an organisation that tries something different and is prepared to share their results, even though those results didn’t meet expectations. Simone Williams takes us for a ride along the sometimes bumpy path of The…

Posted inAppeals, Face-to-face fundraising

DM integration first for Cancer Council

In a first for the Cancer Council NSW, an integrated acquisition campaign utilising direct mail, face-to-face and direct response TV is being trialled. In a first for the Cancer Council NSW, an integrated acquisition campaign utilising direct mail, face-to-face and direct response TV is being trialled. While a small number of other not-for-profits like Amnesty International have integrated these three disciplines previously, the Cancer Council NSW decided to try this approach to lift overall response rates and to reach a new demographic of donors. It is too early yet to determine the success or otherwise of the trial, but the story behind it makes interesting reading. The Cancer Council NSW…

Posted inFace-to-face fundraising

On the face of it

Large numbers of donors sign-up through face-to-face fundraising each year in Australia, however its methods often lead to polarised views. Alex Green examines the issues around its growth.. Large numbers of donors sign-up through face-to-face fundraising each year in Australia, however its methods often lead to polarised views. Alex Green examines the issues around its growth. Face-to-face (F2F) fundraising has existed in Australia for about eight years, and in that short space it has had a huge impact for many of the charities that have taken it up. F2F is the process of recruiting monthly pledge donors via direct dialogue, usually on the street and through professional agencies. F2F now…

Posted inFace-to-face fundraising

Attrition condition report

Face-to-face (also known as “direct dialogue”) fundraising has grown strongly in the few short years it has existed in Australia. Gregor Drugowitsch takes a look at attrition rates, one of the key areas of interest to organisations considering a face-to-face program. Face-to-face (also known as “direct dialogue”) fundraising has grown strongly in the few short years it has existed in Australia. Gregor Drugowitsch takes a look at attrition rates, one of the key areas of interest to organisations considering a face-to-face program. Despite the rise of face-to-face (F2F) fundraising in Australia (see article next issue – ed), some fundraisers, not-for-profit executives and board members remain uncomfortable about it. Many therefore…