Magazine #80
Posted inMagazine #80

Are you ready for cryptocurrencies?

Opinions on cryptocurrencies run a wide spectrum, from just another popped hype bubble to the future of global money. For fundraisers, separating facts from hyperbole is important, because no matter what you may have read about cryptocurrencies, one thing is certain – they are already evolving how people transact. Fundraisers who understand what cryptocurrencies are and how they could apply to charitable giving are better equipped to identify positive opportunities and avoid pitfalls when navigating this emerging space. And as this article reveals, there are real opportunities to augment existing revenue streams and innovate to develop new ones. Let’s take a deep-dive into crypto-fundraising and uncover who’s using cryptocurrency to…

Posted inDigital Fundraising, Magazine #80, Partner content

Finding the right platform

Shanelle Newton Clapham is well known for her innovative approach to delivering fundraising results. Shanelle and her team create digital campaigns focused on generating leads and acquiring donors, as well as designing bespoke onboarding programs and donor journeys for charities all over the world. In 2016, Shanelle was looking for a cloudbased platform that could be tailored to suit a campaign for one of her clients when she was introduced to Clarety, an Australian-developed Supporter Engagement Platform that unifies data management, communications, fundraising, events and website management. Together, Clarety and Parachute Digital have undertaken numerous nonprofit projects. Shanelle explains why the partnership has worked so well during recent campaigns for…

Posted inDigital Fundraising, Magazine #80

#OLDMATE

In 2017, Ray Johnstone, a widower from South Australia, put an ad on Gumtree hoping to find someone to go fishing with – his fishing mate had passed away. The heartbreaking ad went viral and Ray was inundated with offers, eventually heading to Queensland for a fishing trip with 22-year-old Mati Batsinilas. This inspired social impact strategists, spur:org, to launch a campaign to generate one million volunteer hours to help reduce social isolation. In turn, Anglicare Southern Queensland launched the #OLDMATE campaign, smashing stereotypes about getting older and encouraging 18-35 year olds to volunteer and engage with people over 65 for at least one hour a month. As well as…

Posted inMagazine #80, Philanthropy

Make it real

Giving back is core to who CocaCola is as a company, and we know our business is only as strong and sustainable as the communities we serve. Since 1984, The Coca-Cola Foundation has worked to distribute funding to over 200 local communities worldwide, giving over US$1 billion to more than 42,000 organisations across the globe. The Foundation’s funding priorities sit naturally alongside the company’s core sustainability areas of water, community, recycling, women and the well-being of communities. To this end, the Foundation recently announced AU$1.5 million in funding to seven partners across Australia and New Zealand whose work helps vital community projects focused on protecting the environment, empowering women and…

Posted inMagazine #80, Partner content

The Human Touch: Why it pays to listen

The fundraising landscape is changing, with fewer Australians giving to charity each year. According to Philanthropy Australia, the number of Australians giving to charity has been declining since 2011. Roy Morgan reports that as of March 2018, 61% of Australians aged 14 and over reported giving to charity at least once during the past 12 months. That’s down from 70% in 2011 – a decrease of 9% over the past seven years. Those are numbers that nobody in the fundraising sector wants to hear. It’s a trend that’s easy for us to ignore. We can pretend it’s not happening and stick to a comfortable business-as-usual approach. Or we can start…

Posted inMagazine #80

What’s in a fundraiser’s strategic toolbox right now?

Every year I have the good fortune to meet with fundraisers in Australia and New Zealand to review the findings from Pareto Fundraising Benchmarking. It’s always my pleasure to work with clever fundraisers who are committed to understanding the benchmarking numbers and then applying the lessons to fundraising that their data tells them. For every organisation the learnings can be slightly different. But certainly, across the board, there are some key changes that are impacting all fundraisers. Here are the top six: 1. FOCUS ON MID-LEVEL, HIGH-LEVEL AND LEGACY GIVING Pareto Benchmarking 2019 shows that there has been 11 years of steady growth in mid and high-value giving. And it’s…

Posted inCorporate partnerships, Magazine #80

From £250,000 to £7 million

In every family you can see the similarities around the Christmas table: the talent for singing, the mops of curly hair or the same lopsided smile. But there’s always the one who’s a little bit different, who doesn’t quite fit the mould, and you never know if they are going to grow up to be an archbishop or an arch criminal. Izzi is a great example. When her high school class had to submit their homework projects, they all had carefully prepared PowerPoint presentations: solid, predictable and safe. Instead of PowerPoint Izzi chose an interpretive performance using sock puppets, made from her repurposed school socks and a black texta. Full…

Posted inMagazine #80

How are you incorporating and testing digital tactics in your fundraising strategy – and are donors responding?

Sarah Calderwood DIGITAL MARKETING UNIT MANAGER, CANCER COUNCIL NSW Just like many organisations in the NFP sector and further afield, we are going through the infamous digital transformation. The most exciting part of our unique journey is that as an organisation and family, we are doing this across every single function and shifting fast from a model of delivering for the today, to employing a model of lifetime value. Over the past six months, myself and the wider teams have spent a lot of time analysing our current digital ecosystem from all touchpoints and identifying the gaps across technology, capabilities and skill sets to set us up for digital success.…

Posted inMagazine #80

5 minutes with a fundraiser – Marta Harbuzinska

WHAT DID YOU WANT TO BE WHEN YOU GREW UP? It changed often depending on what was popular on TV! But it always involved working with people in a leadership role. There was always a bossy streak and wanting to change the world – or a corner of it. HOW DID YOU GET INTO THE NOT-FOR-PROFIT SECTOR? Working in a nonprofit has always been what I wanted, but I didn’t know how or in what role. There wasn’t a clear career path, degree or course you could do to be a fundraiser. One of my interests is promoting a career in the NFP space, especially as a fundraiser as a…