Facebook is already one of the most important channels for donor acquisition, and digital channels have already overtaken face to face as a source of new donor acquisition. When we consider that digital is often used for lead generation – with donor conversion being passed to telemarketing agencies – then the trend becomes even more prominent. For savvy fundraisers, Facebook presents an excellent opportunity for growth, but mastering the channel can be difficult. It’s an environment that is in constant flux, with new tools being introduced, new techniques being pioneered, and an algorithm that is constantly being refined by Facebook’s developers. In 2014, Facebook made major changes in an effort…
Australians are donating more, according to the results of interviews with 3,541 Australian adults about their awareness of and donations to more than 50 leading charities. Angela Brooks, author of the survey at McNair yellowSquares says, “The average donation of $522 is an increase of 5% since 2018 and the highest in nearly a decade. Given the relatively stable economic environment, the rise in average donations can be seen as good news for Australia’s major charities.” Let’s look at the data to see how charities have best maximised the amount and number of donations for their cause. 1. Increase the number of approaches to potential donors. The number and amount…
There is never a dull moment in the legal or compliance area for the not-for-profit sector as governments and regulators continue to refine their approach to regulation and compliance of charities and other not-for-profits, as well as address challenges they face so that the sector continues to thrive and retain the confidence of the broader community. However, that means that there’s a regular change in compliance requirements for charities and other NFPs, and this coming 12 months will be no exception. We see the following factors as likely to have an impact upon some or all NFPs. THE ACNC REVIEW After its first five years in operation, a review of…
