Conveying why your organisation exists is critical to securing support. For-purpose expert, Phil Preston, explains how to define purpose and why it is different from vision and mission
We know fundraising is the lifeblood of the nonprofit sector. And we know that high quality, clean, verified data is foundational to the fundraising efforts of modern nonprofit organisations. But data inevitably degrades. Supporter data reflects a snapshot in time, and supporters aren’t static: they change their opinions, their living situations, financial circumstances, and so on. As data degrades, the holes in your database grow wider. This can impact campaign ROI when, for example, an increasing proportion of your correspondence gets returned to sender unopened. How do you close the gaps in your database and make sure every campaign is working its hardest for your organisation? This is the role…
