SHINE for Kids’ first-ever crowdfunding campaign not only beat its target of $100,000 but also taught the charitable organisation a great deal about its donor base. Lise Taylor reports.
This article was originally published in May 2017. Oh, it’s easy, you think. When you are looking at a gap between the numbers of regular donors you need to acquire and the number you can get from suppliers then the answer may seem obvious: start your own face-to-face team. Several Australian nonprofits have seen this as the solution, perhaps thinking it would mean an end to their capacity worries and they could perhaps save some money as well. However, only a small number remain an ongoing concern. Plan International’s in-house team is one of the few that has made it, and as it enters its sixth year of operation we…
Companies are increasingly realising that doing good can be good for business. Steve Matthews says corporate partnerships are an excellent way to fundraise – but only if you get your strategy right.
Some pundits in the field have asked whether the desire for growth in the sector is bigger than the capacity of the populace to support it. Anthea Iva, The Director of Redstone Marketing, asks three fundraisers for their perspectives. Some pundits in the field have asked whether the desire for growth in the sector is bigger than the capacity of the populace to support it. Anthea Iva, The Director of Redstone Marketing, asks three fundraisers for their perspectives. Rob Edwards, CEO, Fundraising Institute Australia I don’t believe there are ‘too many’ charities in Australia. Every charity is created out of enthusiasm for a cause. It cannot be up to any…
Eleisha McNeill says an inspired idea to ask farmers to raise calves and donate the proceeds has resulted in more than NZ$30 million in revenue since the event’s inception. Eleisha McNeill says an inspired idea to ask farmers to raise calves and donate the proceeds has resulted in more than NZ$30 million in revenue since the event’s inception. It was an unusual idea to ask farmers to raise a calf and donate the proceeds of its sale to IHC New Zealand – and back in 1984, 33 years ago, the IHC national fundraising committee needed some convincing. But the idea turned out to be inspired. The IHC Calf and Rural…
It is through its emphasis on storytelling that Cure Brain Cancer Foundation has taken its Walk4BrainCancer from strength to strength says Michelle Murray. It is through its emphasis on storytelling that Cure Brain Cancer Foundation has taken its Walk4BrainCancer from strength to strength says Michelle Murray. Walk4BrainCancer has become a standout event in Cure Brain Cancer Foundation’s calendar since its inception. Originally called Walk4Life, the first walk took place in Centennial Park, Sydney, in November 2008 for two reasons. Firstly, the Foundation needed another feature event because people with brain cancer often felt isolated because of the comparably low numbers of others in Australia who have the disease. We wanted…
Ariana Palmisano reveals how the Victor Chang Cardiac Research Institute used an acquisition direct mail campaign to grow its pool of active donors by a staggering 89%. Ariana Palmisano reveals how the Victor Chang Cardiac Research Institute used an acquisition direct mail campaign to grow its pool of active donors by a staggering 89%. To fit in line with the Victor Chang Cardiac Research Institute’s ambitious growth targets, over the past 18 months the Institute has invested heavily in direct mail acquisition in a bid to grow its pool of active donors. When the 2016 fundraising budgets and projections were set, we did not have third party compliant data. Nor…
Developing a new website can be more complex than expected. Here Bertie Bosrédon shares his tips to getting the all-important content management system right. Developing a new website can be more complex than expected. Here Bertie Bosrédon shares his tips to getting the all-important content management system right. With the increasing emphasis on digital fundraising for the delivery of services and information, many nonprofits are looking to update their (often) outdated, clumsy and sometimes creaking websites. However, this is not always a straightforward task. A successful digital presence is much more than a website. It comprises: a payment gateway, email broadcasting tool, campaigning platform, social media channel, key strategies and…
It was a commitment to innovation and creativity that assisted Anna Jones and her team in dramatically raising the fortunes of Peter Mac’s supporter events program. It was a commitment to innovation and creativity that assisted Anna Jones and her team in dramatically raising the fortunes of Peter Mac’s supporter events program. Melbourne’s Peter MacCallum Cancer Centre (Peter Mac) is Australia’s only public hospital solely dedicated to caring for people with cancer, and is the home of Australia’s largest cancer research group. Peter MacCallum Cancer Foundation is the fundraising arm of Peter Mac, and plays a critical role in funding the technologies and resources needed to discover cancer cures. Within…
In only three years the Jesuit Social Services’ Growing Hope Great Australians Gala Dinner doubled its fundraising revenue. Lise Taylor reports. In only three years the Jesuit Social Services’ Growing Hope Great Australians Gala Dinner doubled its fundraising revenue. Lise Taylor reports. The Jesuit Social Services’ Growing Hope initiative focuses on providing support for Australians touched by suicide – in many cases loved ones left behind are at most risk of succumbing to self-harm. It aims to make a difference at the grassroots of this problem. The Great Australians Gala Dinner was developed during 2014 when government funding was at an all-time low in the social services sector. “The concept…
