Is it time to personalise and drive a dedicated focus on behavioural economics – the nexus between economics and psychology? Karen Armstrong and Ian Lawton explain how it made a difference for Greenpeace Australia Pacific. Is it time to personalise and drive a dedicated focus on behavioural economics – the nexus between economics and psychology? Karen Armstrong and Ian Lawton explain how it made a difference for Greenpeace Australia Pacific. First published June 2018 As fundraisers we intrinsically know the drivers of giving are both emotional and rational. Behavioural economics leverages our subconscious – those automatic thoughts that are influenced by our self and societal view of the world. The…
Find out how The Funding Network helped three women make the world a better place by pledging money to their causes: homelessness, refugee literacy and domestic violence.
Think carefully and creatively about who tells your story. An unexpected choice could make the world of difference, as Leah Eustache explains. Think carefully and creatively about who tells your story. An unexpected choice could make the world of difference, as Leah Eustache explains. This article was first published 30 May, 2018 I’m amazed at the number of organisations I talk to who only send out appeals signed by the leaders of their organisations. And, when I question why they’re doing it that way, they’re not sure. They’ve always done it that way, so they continue to do it that way. Often they haven’t thought through whether their organisation’s leader…
Should charities stop competing for funds and collaborate for greater impact? Anthea Iva, Director of Redstone Marketing, asks three fundraisers for their perspectives.
Nick Lawson on compassion, solidarity, inclusivity and the one key lesson that has helped him become a much better leader. Nick Lawson on compassion, solidarity, inclusivity and the one key lesson that has helped him become a much better leader. Nick Lawson and Bobby Goldsmith Foundation Honorary Life Member, Ita Buttrose One of the greatest leadership lessons I’ve learnt so far in my career was more of a very simple epiphany than a formal instruction. I was working in Afghanistan for Médecins Sans Frontières (MSF) in 1998 and was part of a commissioned unit sent there to assist with the immediate aftermath of the Rostaq earthquake. When out in the…
The next big thing in regular giving probably won’t be cast in silver, says Paul Bailey. The next big thing in regular giving probably won’t be cast in silver, says Paul Bailey. Regular giving success is about strategy, effort, time and patience. While some fundraisers and board directors seek a silver bullet to overcome growth challenges, the charities most likely to find success are travelling tried and tested ground and relying more on hard work to drive growth. It may sound less attractive and it might not inspire excitement and enthusiasm in the boardroom but, in reality, great fundraising success rarely comes from silver bullets. Before you reach for your…
With results beyond expectations, Connor Brown explains how UON pulled together its Larapinta Trail Challenge. With results beyond expectations, Connor Brown explains how UON pulled together its Larapinta Trail Challenge. Twenty-seven volunteer Champions trekked more than 65 kilometres over five days In August 2017 the University of Newcastle (UON) held its second peer-to-peer fundraising challenge, the Larapinta Trail Challenge. Twenty-seven volunteer Champions trekked more than 65 kilometres of the Larapinta Trail in Central Australia over five days, raising funds to support Indigenous students and research for Indigenous community health issues. Our generous volunteer trekkers – the key to our success – were drawn from UON’s alumni, student, staff and local…
The results of the 2018 McNair yellowSquares Survey of Public Awareness and Support are in. Clare Joyce reports the good news. The results of the 2018 McNair yellowSquares Survey of Public Awareness and Support are in. Clare Joyce reports the good news. Australians are donating more, according to the results of interviews with 3,481 Australian adults about their awareness of and donations to 50-plus leading charities. Angela Brooks, author of the survey at McNair yellowSquares says, “The average donation of $496 is the highest since 2011, which was conducted in a year that included multiple natural disasters such as the Queensland and Victorian floods, Cyclone Yasi and the Japan earthquake…
