Professional fundraisers are very focused in their nurturing of major gift prospects. But when it comes to bequests, often the largest form of major gift a donor will make, it seems many not-for-profits are not providing adequate levels of “customer care.” Professional fundraisers are very focused in their nurturing of major gift prospects. But when it comes to bequests, often the largest form of major gift a donor will make, it seems many not-for-profits are not providing adequate levels of “customer care.” A “mystery shopper” exercise was undertaken by Pareto Fundraising to determine how well Australian not-for-profits perform when asked to provide information about bequests. One hundred not-for-profits were contacted…

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