Professional fundraisers are very focused in their nurturing of major gift prospects. But when it comes to bequests, often the largest form of major gift a donor will make, it seems many not-for-profits are not providing adequate levels of “customer care.” Professional fundraisers are very focused in their nurturing of major gift prospects. But when it comes to bequests, often the largest form of major gift a donor will make, it seems many not-for-profits are not providing adequate levels of “customer care.” A “mystery shopper” exercise was undertaken by Pareto Fundraising to determine how well Australian not-for-profits perform when asked to provide information about bequests. One hundred not-for-profits were contacted…
Already an F&P Member? Log in
This is an F&P Member exclusive article.
Sign up for a 21-day free trial to continue reading
Or become an F&P member and get access to fundraising insights,
best practice, case studies, thought leadership and more.
Knowledge Hub Access
Exclusive Research and Benchmarks
Conference Discounts
Dedicated Member Care Manager