When US copywriting expert Tom Ahern was asked to write a how-to standard desk reference about donor communications, it got him thinking. When US copywriting expert Tom Ahern was asked to write a how-to standard desk reference about donor communications, it got him thinking. This article was first published 11 December, 2017 Mark Phillips, the award-winning founder of Bluefrog London, insists: “The only thing that matters a damn is the donor experience.” Please note too that for the vast majority of your supporters and prospects, communications will comprise most of their so-called ‘experience’ with your charity. Any impression you make on these donors – good, bad, indifferent – will be…