Successful nonprofit organisations recognise the importance of a healthy fundraising culture. While developing a fundraising culture is certainly an aspirational goal for many organisations, in reality it can be an uphill battle. At Royal Flying Doctor Service (Queensland Section), not only has fundraising increased from $8 to $15 million over the past five years, but there is also a growing fundraising culture resulting in amazing donor-centred outcomes. To me, a fundraising culture means the organisation (not just the fundraising team) values fundraising, giving and donors as an important part of delivering the organisation’s vision. It’s not just about being valued. It’s about all staff in the organisation believing they play…
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