When it comes to innovation in the crowdfunding field, charities should take a leaf out of premium catalogues, says Helena Rosebery. When it comes to innovation in the crowdfunding field, charities should take a leaf out of premium catalogues, says Helena Rosebery. Chuffed, a global crowdfunding platform for social causes, launched its first-ever online catalogue for the season of buying and giving in December 2016. The Christmas catalogue showcased a curated pick of gifts and experiences that were connected to live crowdfunding campaigns on the platform, each raising funds and awareness for their particular causes. While charity Christmas gifts aren’t a new idea, Chuffed took the approach of only selling…
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