It’s no secret in the digital age that a marketing strategy means nothing without proper collection and review of the figures. If you’re a nonprofit running an online crowdfunding campaign, you’ll likely be using some form of marketing to get your campaign out there and garner donations. The famous fundraising mantra, “If you don’t ask, you don’t get”, applies digitally as well as in person. One of the best ways to measure the success of your crowdfunding marketing is by looking at conversion rates. In some contexts, conversion rates can be a confusing thing to understand, but in crowdfunding it is very simple: of the people who visited your campaign…

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