Combining advocacy and email is making waves for organisations like Greenpeace. Claire Mallinson explains how a recent campaign to save whales brought a school of new supporters to the surface. Combining advocacy and email is making waves for organisations like Greenpeace. Claire Mallinson explains how a recent campaign to save whales brought a school of new supporters to the surface. Japanese whaling companies continue to catch and kill whales, and earlier this year Greenpeace ran an integrated marketing campaign that forced one company to cease its activities. At the International Whaling Commission in June 2005, the Japanese Government said it intended to double the ‘scientific’ whaling quota, increasing the number…