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BIG4 FUNDRAISING 2018

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4 – 6 May 2022

 Melbourne Convention and Exhibition Centre 

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The best of digital fundraising, virtual events and peer-to-peer campaigns

The last two years have accelerated practice and learning in digital fundraising, virtual events and peer-to-peer campaigns. At DigiRaise+EventRaise 2022 you’ll be inspired by case studies from some of Australia’s leading nonprofits as they share how they achieved amazing results in the face of the pandemic. 

Come and hear how one of the country’s newest peer-to-peer events, One-Foot-Forward, blew minds by raising $17 million in its first two years.  

Other session highlights include: 

  • Is Tik Tok the new Facebook?
  • Getting the most out of Google Ad grants
  • How to do 2-step regular giving acquisition really, really well 
  • Giving Days – it all comes down to the “why” 
  • St Kilda Mums spills the beans on leveraging social media influencers 

Digital fundraising for all levels 

From digital fundraising newbies, to experienced P2P managers, and everyone in between, DigiRaise+EventRaise has something for everyone. Thought leadership, practical “how-to”, top tips and case studies … there’s so much learning on offer. 

Networking drinks  

All conference registrations include complimentary attendance at networking drinks on Thursday 5 May. Catch up with colleagues, swap stories, what’s working, what’s not. Fundraisers love to gather and share stories, especially after two years of social isolation – so don’t miss out!    [/vc_column_text][vc_empty_space 0=””][vc_separator 0=””][/vc_column][/vc_row]

[vc_row el_id=”overview”][vc_column][vc_empty_space 0=””][vc_empty_space 0=””][vc_custom_heading text=”Program Overview” font_container=”tag:h2|text_align:left|color:%23000000″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1643778350203{background-color: #fcfc54 !important;border: 5px solid #595959 !important;border-radius: 1px !important;}”][vc_column_text]Please note, this list of speakers and topics was correct at time of publication. Keep your eye on this page as we add new speakers and sessions. F&P reserves the right to alter the program without notice.[/vc_column_text][vc_empty_space 0=””][vc_column_text css=”.vc_custom_1650597587957{padding-top: -5px !important;background-color: #ffffff !important;}”]

Presenters/Panellists

 

Topic

MASTERCLASS 1: Wednesday 4 May 8am to 12pm

Shanelle Newton Clapham The art of storytelling – how to create digital content that converts clicks to dollars

MASTERCLASS 2: Wednesday 4 May 8am to 12pm

Dan Geaves How to create a compelling peer-to-peer fundraising event

MASTERCLASS 3: Wednesday 4 May 1pm to 5pm

Andrew Sabatino, Lachlan Dale, Ashleigh Yardy Mastering 2 step campaigns

MASTERCLASS 4: Wednesday 4 May 1pm to 5pm

Luke Edwards If you build it (right), they will fundraise – how to maximise support for your online peer-to-peer event

MAIN CONFERENCE: Thursday 5 & Friday 6 May 8.30am to 5pm

Plenary Sessions

Shanelle Newton Clapham If not Facebook, what else?
Marianne King, Jonathan Dawson Is Tik-Tok the new Facebook? How ActionAid used Tik-Tok to power their acquisition and exceed their targets
Deb Hallmark, Jacquie Templeton, Kyle Vermeulen Planning for the unpredictable – how Vision Australia’s Carols by Candlelight triumphed during COVID-19
Kristen Lark, Georgia Mathews, John Loebmann, Julie Long, Mir Bugti Panel discussion – 10 lessons learned from a year of running 27 virtual events

Digi.Raise

Maisa Lopes Gomes Digital Leadership – Empowering teams and enabling nonprofits
Gill Whelan Leveraging the power of social media and influencers
Lachlan Dale, Katie Farina, Umesh Paramasivam Lessons from Foodbank NSW & ACT’s record-breaking crisis appeal
Ophelie Lechat How to use digital to drive new donor acquisition
Vanessa McCarthy Be creative – best practice and top tips for digital creative strategy that moves your donors to act
Jonathan Dawson Getting the most out of Google Ad Grants
Jeremy Bennett The Ten Commandments and Seven Deadly Sins of Digital Fundraising – lessons from an in-house-turned-agency fundraiser
Sharon Elliott How to do digital when digital doesn’t work for you
Tom Maitland A dash of creativity, a sprinkle of intuition and a generous helping of data analysis – digital fundraising insights from over 6,000 campaigns and what they mean for you
Celeste Harrison Ukraine emergency fundraising: £30 million raised in record time and what Australian nonprofits can learn from it

EventRaise

Evan Jackson, Luke Edwards How One Foot Forward raised $17.2 million in two years
Kirsty Graham Putting the ‘why’ in Giving Days – understanding whether Australia’s hottest fundraising ticket is right for you
Justine Curtis The pathway to a million. How long-term agency partnerships can translate goals into results
Natalie Gibbs, Katherine Ong 11 and counting – how events became the backbone of Cancer Council Victoria’s fundraising approach
Katie Couani, Catherine Braybon How community fundraising can build your brand…and save lives
Jason Ruffell Smith, Clayton Thomas How to create events that stand out – but don’t stick out
Rebecca Cowan 90 years and going strong – the Good Friday Appeal’s story of evolution
Georgia Mathews, Tracey Martinovich Making the ask possible – how GiveOUT Days is helping small LGBTIQ+ nonprofits fundraise collectively, build the confidence to ask and form philanthropic connections

Tech Demo sessions

Marlin + NextAfter A demonstration of the Comprehensive Optimisation Roadmap Engagement (CORE) process
GivePanel Australia How to create a new digital income stream with Facebook Challenge and Birthday Fundraising
Database Consultants Australia (DCA) Enhanced data insights for stronger community and supporter engagement
Blackbaud Supercharge your email marketing campaigns with seamless CRM integration from Blackbaud and Campaign Monitor

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PRINCIPLE PARTNER

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EVENTS PARTNER

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DIGITAL PARTNER

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COMMUNITY PARTNER

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ENGAGEMENT PARTNER

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EXHIBITORS

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TECH SESSION PRESENTERS

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MASTERCLASS 1

The art of storytelling how to create digital content that converts clicks to dollars 

Nonprofit organisations are 100% cause-based and this means you have excellent stories to tell. But often charities focus too much on data selections and direct response tactics – believing this is the way to raise the most income. Sometimes fundraisers forget WHY their supporters choose to give, but Parachute Digital hasn’t! We know it’s all about the story. 

In this masterclass you will see examples from digital donation campaigns, appeals and lead generation acquisition campaigns – each one using storytelling as the key component to convert clicks into donations.  

Charities of all sizes and causes have incredible stories to engage existing supporters and attract new donors. Compelling storytelling is possible for every organisation – it doesn’t have to require high production quality video (although video IS a great storytelling tool! But it can be rough and authentic…). And the kicker is that good storytelling also raises awareness of the problem and the cause, as well as delivering donations.    

In this masterclass you will learn: 

  • How to identify compelling stories that will convert 
  • How to work with your organisational stakeholders to tell authentic, true stories in a compassionate way 
  • Interview techniques to put your case study subject at ease and get the best quotes 
  • Pre- and post-production checklists that will help you get everything you need the first time round 
  • How to brief a photographer and videographer to get the best assets
  • How to create a campaign strategy and donor journey map from a storytelling point of view across channels and touchpoints 
  • How to create storyboards and decide how you will visually tell your story 
  • Key practical elements your story needs to convert – in your ask, visuals, on your donation pages 
  • What you should test to learn which elements work best for YOUR audience. 

 Anticipated outcomes for participants   

  • Solid techniques, processes and timelines to better capture a case study and secure multiple assets and opportunities for content 
  • Evaluation tool to determine if the case studies you have are compelling enough to promote giving 
  • Practicing interview techniques and storyboarding 
  • A storytelling campaign cheat sheet to use for your next appeal or campaign 

 

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Presenter: SHANELLE NEWTON CLAPHAM, Founder and Chief Digital Strategist, Parachute Digital

Shanelle founded Parachute Digital in 2012 with a career goal to help nonprofit organisations make more money online by creating excellent digital experiences that leave their donors feeling like they have literally had their mind read! Before setting up her own shop, Shanelle worked at the World Wide Fund for Nature (WWF). She has also experienced the corporate world with marketing, digital and innovation roles at Toyota and News Ltd.  

Shanelle’s clients include Asylum Seekers Resource Centre, ActionAid Australia, Vision Australia, Save the Children and UN Women. She is the author of  Attracting Donors Online. Parachute Digital recently won Supplier of the Year at the 2021 FIA National Awards for Fundraising Excellence.  

 

 

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MASTERCLASS 2

How to create a compelling peer-to-peer fundraising event 

There are three factors crucial to success in peer-to-peer event fundraising.  

Three factors that influence the behaviour of your supporters.  

Three factors that must be combined again and again to recruit, encourage and inspire your peer-to-peer fundraisers to do the best they can for your cause. 

Join Dan Geaves as he guides you through the behavioural science techniques that have driven incredible results for Dry July, The Long Run and the May 50k. 

This immersive and interactive masterclass will help you: 

  • Understand the behavioural science that underpins successful P2P fundraising events. 
  • Learn the importance of developing a motivating challenge by linking it to your cause and mission. 
  • Understand the creative techniques that enable your challenge to be presented in a compelling way across multiple phases of audience engagement (from acquisition, to activation as fundraiser, to successful fundraiser). 
  • Learn how to apply behavioural science techniques to identify the barriers –and enablers – to people taking action. 
  • See how to develop a staged approach to communication that nudges the audience through a series of small, connected actions including pointers for small vs large resource settings. 
  • Walk away with tools for developing up to 90 touchpoints efficiently. 
  • Understand the importance of social capital and how you can raise it to build internal buy-in for your event. 

During the masterclass Dan will: 

  • Use examples of comms from Dry July, The Long Run and the May 50k.   
  • Share ‘behind the scenes’ ideas that were rejected and why. 
  • Reveal key metrics and benchmarks you can use in your fundraising.

During the masterclass you will: 

  • Take part in activities to connect you with the content and try out various techniques. 
  • Have frequent opportunities to test your understanding.
  • Develop action points to apply when you get back to work.

If you are looking to launch a P2P event or take your event to the next level, this is the masterclass for you 

 

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Presenter: DAN GEAVES, Strategy Director, Marlin Communications

Dan is a highly regarded workshop facilitator, speaker and the driving force behind Marlin’s growth to become a full-service agency. 

Dan is passionate about helping charities develop advocates for their cause and, for the last 19 years, has worked exclusively in the NFP sector; both in-house as Director of Fundraising and Communications at Inspire and agency side in the UK and Australia. 

Dan is frequently invited to speak at the Fundraising Institute of Australia (FIA) and F&P conferences and has hosted webinars and facilitated short courses through FIA’s Professional Development program.  

In 2021 Dan was recognised as an FIA Fellow – a professional honour awarded following peer review and careful consideration by the FIA Board of Directors. 

 

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MASTERCLASS 3

Mastering 2 step campaigns

With COVID-19’s disruption of face-to-face fundraising, it’s never been more important to find new ways to recruit regular givers.  

Enter 2 Step Campaigns, a campaign structure which pairs lead generation through social media with a regular giving ask over the phone. 

Join Andrew Sabatino, Lachlan Dale and Ashleigh Yardy, as they break down everything you need to know to master 2 Step Campaigns – from setting up and optimising your first campaign, to building a portfolio of products that drive large scale RG Acquisition. 

You’ll learn: 

  • What makes for a successful 2 Step Campaign by exploring key concepts and real world case studies 
  • How you can leverage the strengths of your brand to generate leads through value exchanges, surveys, petitions, quizzes, hand raisers and more 
  • How to build your 2 Step portfolio from the ground up, from testing and evaluating minimum-viable products, to scaling campaigns 
  • The secrets of social media strategy, targeting and optimisation to achieve the best possible ROI 

 

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Co-presenter: ANDREW SABATINO, Co-founder and Director, Donor Republic

He has enjoyed several significant career achievements including leading Guide Dogs SA/NT to increase fundraising income from $1 million a year to $9 million a year over seven years. He also chaired the Guide Dogs Australia fundraising committee where annual income grew from $53 million to $87 million.

Andrew is a past national winner of FIA’s Young Fundraiser of the Year and has been named an F&P ‘Mover & Shaker’.  He is now co-founder and director of Donor Republic, one of Australia’s leading fundraising agencies. 

Co-presenter: LACHLAN DALE, Digital Strategy Director, Donor Republic

Lachlan has spent more than a decade helping NGOs flourish in the digital space. While working for Médecins Sans Frontières, Amnesty International, Australian Red Cross, Oxfam and Pareto Fundraising, Lachlan has championed data-lead strategy development, cross-departmental collaboration and digital transformation – balancing short-term impact with long-term sustainability. 

Co-presenter: ASHLEIGH YARDY, Digital Fundraising Strategist, Donor Republic

Ashleigh is responsible for devising and implementing digital fundraising campaigns for some of Australia’s best known charities including Ronald McDonald House Charities and Cancer Council NSW. With 10 years of nonprofit and public sector experience in Australia and the UK, Ashleigh works across digital fundraising and engagement, gifts in wills marketing and advocacy. Passionate about social justice and creating a fairer world for all, Ashleigh helps organisations to create fundraising campaigns which have real-world positive outcomes. 

 

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MASTERCLASS 4

If you build it (right), they will fundraise – how to maximise support for your online peer-to-peer event 

This masterclass will take you through the key steps of planning and implementing a successful strategy to drive more support for your online peer-to-peer event and increase the amount raised from each participant.  

In a market of growing acquisition costs, charities need to work smarter and focus on the overall value of each participant to improve (or maintain) the ROI from their online peer-to-peer events.  

This is about finding the right approach for your event (and cause), and leveraging every asset, insight and opportunity to maximise results. It will change the way you think and approach your online peer-to-peer event(s) and give you practical tips and advice you can implement immediately, no matter the size of your event or organisation.  

In this session you’ll learn how to: 

  • Review and refine your concept to attract the right participant to your online peer-to-peer events  
  • Create a unique voice and theme to inspire and engage your audience  
  • Increase intent to build a fundraising culture and mindset  
  • Integrate and align channels to increase activation and average raised  
  • Optimise all touchpoints to create an emotional and compelling journey  
  • Identify key trends and behaviours to optimise all conversion actions  

You’ll see case studies and examples from a wide range of Australia’s most successful events, including:  

  • The May 50K (raised $13.6 million in three years)  
  • One Foot Forward (raised $17.7 million in two years)  
  • Great Cycle Challenge (raised $130 million in nine years)  
  • Big Walk for Little Kids (raised $4.5 million in two years)  
  • Fred’s Big Run (raised $4.1 million in two years)  
  • Remember September (increase of 650% in 2021)  

Plus, the March On Challenge, Dance for Sick Kids, The Bloody Long Walk, 86K for a Cure and more!  

 

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Presenter: LUKE EDWARDS, Director, Elevate Fundraising

Luke has more than 14 years’ experience in digital fundraising and is passionate about the use of digital marketing to achieve results. His agency, Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. 

Luke and his team have developed and implemented some of Australia’s most successful digital campaigns, which include International Women’s Development Agency (IWDA) ‘Fight for Her Rights’, Wayside Chapel’s ‘Donate-a-Plate’ and Ronald McDonald House Charities’ ‘Be a Santa for Sick Kids’, and they were responsible for achieving a 30:1 ROI for the very first Facebook Challenge pilot in Australia for Canteen this year. 

His team have achieved record results for events such as The Million Paws Walk, The Bloody Long Walk, The May 50K, Dance for Sick Kids, Remember September and more. Luke also co-founded the ‘Great Cycle Challenge’ which has raised $139 million for childhood cancer research in the past nine years. 

 

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If not Facebook, what else?

Digital Fundraising is incredibly reliant on Facebook as its primary paid advertising channel.

But should we be spending our donors’ money – donated to progressive causes such as suicide prevention, equality for women and LGBTQI+ rights – on a platform that is known to perpetuate many of these social problems marginalised people face?

The harsh reality is that most nonprofits don’t know where else to go.

Shanelle Newton Clapham’s presentation will show alternative ways to spend your digital fundraising budgets to capture online donations.

Shanelle’s session will cover channels such as: 

  • Programmatic display advertising 
  • Other social media platforms
  • Native advertising 
  • SEO/ SEM 
  • and more

Attend this session and you’ll come away knowing: 

  • How to target donor audiences on other channels 
  • What benchmark metrics you can expect from other channels 
  • How the creative differs from Facebook, or not

This is an unmissable session on a topic the cuts to the core of how we fundraise now, why that needs to change and how to make that change. 

 

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Presenter: SHANELLE NEWTON CLAPHAM, Founder and Chief Digital Strategist, Parachute Digital

Shanelle has has more than 16 years’ experience as a digital marketing and fundraising strategist. Her vision is to transform supporter experiences online through great stories, interactive engagement and easy to use donation forms. Giving donors a positive experience at every touch-point, action, ask or gift is her mantra.  

Previous roles include Manager, Digital Marketing & Development at WWF, Digital Innovation and Marketing Manager at Toyota and Online Marketing Manager at News Digital Media. She is the author of “Attracting Donors Online – Digital Marketing That Works.” 

 

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Is Tik-Tok the new Facebook? How ActionAid used Tik-Tok to power their acquisition and exceed their targets

Facebook isn’t the failsafe fundraising and acquisition channel it once was. So how does TikTok measure up and what unique benefits can it offer your next event or campaign? In this session, we’ll hear from ActionAid about their Strong Women Challenge and from Digital Ninjas who worked with the charity to drive fundraiser acquisition, using TikTok for the first time. Their efforts resulted in the channel accounting for 35% of acquisition for the campaign, a significant drop in CPA and an average amount raised of $140 compared to $110 from Facebook.  

We’ll share why it’s important to diversify your digital acquisition portfolio, how to set up a winning TikTok campaign (including considerations such as creative and tracking) and key results and insights from ActionAid.  

 

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Co-presenter: MARIANNE KING, Digital Fundraising Manager, ActionAid Australia

Marianne was previously Digital Fundraising Strategist at Donor Republic and Digital Marketing Manager at the Child Cancer Foundation in New Zealand. She has over 10 years’ experience developing integrated digital marketing strategies and managing digital implementation, operation and performance optimisation. 

 

Co-presenter: JONATHAN DAWSON, Global Director, Digital Ninjas

With over 15 years’ experience in digital marketing, Jonathan started his career in business-to-business marketing in the UK and has spent the last 20 years working in consumer-focused businesses ranging from the financial services sector to major online retailers and nonprofits.

He focuses on how to use web analytics and customer insights to deliver measurable results for organisations, ensuring that every dollar invested in marketing activity is complemented by a robust optimisation plan to ensure maximum returns. 

 

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Planning for the unpredictable – how Vision Australia’s Carols by Candlelight triumphed during COVID-19

Entering its 85th year, Carols by Candlelight is one of Australia’s most well-loved fundraising events built on a foundation of live audiences and world-renowned performers. So, what happened when it moved to broadcast-only in 2020 for the first time in its history (and how did Vision Australia bounce back with digital activity that raised $1.3M) and when, in 2021, the team only received the green-light to go ahead in November?  

In this session you’ll learn about defining your event’s proposition, how to align digital fundraising activity with a live event, the importance of taking a multi-year view to event planning, hosting an event in COVID-times and what happens when there’s too many Santas… 

 

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Co-presenter: DEB HALLMARK, Head of Corporate Partnerships, Events and Community Fundraising, Vision Australia

Deb has previously been the Executive Director at the Royal Children’s Hospital Good Friday Appeal, as well as spending time in the university sector (Senior Philanthropic Relations Manager – Deakin University) and health sector (Director of Development – Ovarian Cancer Australia).

 

Co-presenter: JACQUIE TEMPLETON, Senior Communications Advisor  Partnerships & Events Fundraising, Vision Australia

Jacquie enjoyed time working as a marketing guru for Food Matters Live in the UK before joining the Vision Australia team in early 2020.

 

 

Co-presenter: KYLE VERMEULEN, Creative Director, ntegrity

Kyle worked with Vision Australia to develop a virtual 3D candle that helped the team raise $1.3 million during their 2020 digital pivot. Kyle comes with over 14 years’ experience in digital marketing roles  

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Digital Leadership – Empowering teams and enabling nonprofits

The pandemic has accelerated digital transformation and cemented online giving as a crucial stream to build fundraising revenue. But are nonprofit leaders keeping up or are fundraising teams lacking in the guidance and infrastructure needed for digital success? 

The Cerebral Palsy Alliance achieved 31% growth in online giving income in FY21 and have grown their STEPtember campaign by $10 million in two years, from $8 million in 2019 to $18 million in 2021. This is largely due to strong digital leadership. In this session, you’ll learn how to: build digital teams that succeed and grow, influence senior management, collaborate with IT teams, and get the most out of working with agencies. 

 

 

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Presenter: MAISA LOPES GOMES, Head of Digital Fundraising, Cerebral Palsy Alliance

Maisa has played an integral role in Cerebral Palsy Alliance’s fundraising and digital approach for more than 11 years. She is an FIA NSW committee member and an experienced educator, finding reward in sharing her knowledge with fellow fundraisers through workshops and presentations. She has a thirst for learning all things ‘tech’ and professes to being currently obsessed with the potential of Machine Learning.   

 

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Leveraging the power of social media and influencers 

Influencers – how can they further your cause and help your organisation raise money? In this session, you’ll learn how St Kilda Mums has established a loyal circle of influencers who help raise awareness and funds online to support families experiencing disadvantage. How does the charity build these relationships? How do they develop an agreed approach with influencers for sharing key messages? What are micro-influencers, what are macro-influencers and what roles do they play? And which celebrity helped St Kilda Mums raise $50,000 overnight from one Instagram post?   

You’ll also hear about the charity’s’ ‘from the gut’ approach to social media and how, in the absence of budget, you can still get great traction with authentic content and the right timing.   

 

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Presenter: GILL WHELAN, Senior Partnerships & Public Relations Manager, St Kilda Mums

Gill began as a volunteer in 2010 following a career in media sales. During her time in the organisation’s fundraising team, she has helped to grow their social media audience to over 74,000 highly engaged followers. She currently manages key relationships with influencers such as Megan Gale and Dannii Minogue, and corporate partners that include L’Oreal Australia, Decjuba, AIA Australia and Zendesk.

 

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Lessons from Foodbank NSW’s record-breaking crisis appeal

How did Foodbank NSW & ACT raise more than $2 million online through an unplanned appeal? 

Join Katie Farina and Lachlan Dale as they unpack learnings from this record-breaking campaign, from big-picture strategy down to individual tricks and tactics. 

They’ll demonstrate how this campaign shines a light on what makes for a successful digital fundraising program – touching on organisational culture, data literacy, investment strategies, and the shift in mindset required to master the dark arts of digital. 

If you want to find out how you can leverage the immense power of reactive campaigns, data-lead optimisation, and digital media’s ability to scale, then this session is for you. 

 

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Co-presenter: LACHLAN DALE, Digital Strategy Director, Donor Republic

Lachlan has spent more than a decade helping NGOs flourish in the digital space. While working for Médecins Sans Frontières, Amnesty International, Australian Red Cross, Oxfam and Pareto Fundraising, Lachlan has championed data-lead strategy development, cross-departmental collaboration and digital transformation – balancing short-term impact with long-term sustainability.   

 

Co-presenter: KATIE FARINA, Account Manager, Donor Republic

Katie is passionate about creating innovative, donor-centric campaigns. For the past six years, she’s specialised in Individual Giving projects across all channels, with a particular focus on middle donors, major donors and Gifts in Wills.

In her current role as an Account Manager at Donor Republic, Katie has had the opportunity to dive deeper into best practice fundraising, working on a multitude of campaigns across both acquisition and retention activity.

 

Co-presenter: UMESH PARAMASIVAM, Individual Giving Manager, Foodbank NSW & ACT Limited

Umesh is a passionate, impact-oriented fundraiser who has had the privilege to work across the NFP sector for varied causes.

During his career, Umesh has established an outstanding track record in charitable fundraising with over $25 million raised under his leadership. He is a staunch next generation advocate welcoming opportunities to mentor aspiring fundraisers to help them build their skills and capability.

Umesh also sits on Fundraising Institute of Australia’s NSW Committee.

 

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How to use digital to drive new donor acquisition 

Digital is now the #1 channel for new donor acquisition. Yet many NFPs are unsure and unable to drive results on digital.  

The secret? A powerful strategy. That’s how The Salvation Army achieved 100% growth in new donor acquisition during 2020, with digital now their top channel for attracting new supporters.

Hear from ntegrity’s Client Success Lead, Ophelie Lechat as she shares:  

  • Trends in market and where NFPs should focus their energy, time, budget and resources 
  • The keys to acquiring new donors on digital 
  • Lessons and learnings from a variety of NFPs big and small including the Salvos, Vision Australia, Greenfleet and Berry Street 

 

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Presenter: OPHELIE LECHAT, Client Success Lead, ntegrity

Ophelie is an expert at digital marketing. She oversees ntegrity’s clients, driving their digital and fundraising success from Movember, to Ovarian Cancer Research Foundation, Beyond Blue, Berry Street, and the Salvos. Prior to ntegrity she was the Head of Operations for SitePoint, an educational resource for web developers and marketers. Ophelie also oversaw the development of ntegrity’s teaching arm, ntegrity academy, a 16-week digital training course. She has been a regular speaker at conferences including Digi.Raise, Moral Fairground and Above All Human.

 

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Be creative – best practice and top tips for digital creative strategy that moves your donors to act  

Design is a powerful tool that shines a spotlight on causes, movements and programs that might otherwise go on unnoticed. This session will inspire you to harness the power of design and will provide you with practical tips to make the most of the creative approach in your digital campaigns. 

Vanessa will share the ‘creative filter’ that Tone Studio uses to develop a campaign idea. She will share her Top 5 tips for developing digital creative that moves donors. Join this session, and you will walk away inspired – and empowered – to tackle your next digital campaign. 

 

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Presenter: VANESSA MCCARTHY, Director, Tone Studio

Vanessa began her career in book publishing and film campaign design, where she developed a love of storytelling. She began working in fundraising over 12 years ago and loves nothing better than to create thought provoking designs to influence and shape our world for the better. In 2015, she established Tone Studio, a space where creatives use their skills for good. Her studio is an innovative, inclusive, and creative place where designers are encouraged to master and test the boundaries of visual communications. Vanessa’s team work with clients such as Médecins Sans Frontières, UNICEF Australia, NSW Parliament, Lifeline Australia, Lifeflight Foundation and The Smith Family. 

 

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Getting the most out of Google Ad Grants 

Know your organisation is eligible for a Google Ad Grant, but don’t know how to use it? In this session, Jonathan Dawson from digital agency and Google Ad Grants Certified Professionals, Digital Ninjas, will answer these questions:  

  • What is a search ad?
  • What stats and info back up the value of Google Search?
  • How is a Google Ad Grant different from a standard Ad account?   
  • What examples are there of nonprofits making the most of their Ad Grant?   
  • What things do you need to be check to comply with Google’s T&Cs?   
  • How can we measure the direct impact of our Ad Grant on our fundraising results?
  • What are the Top 10 tips on using our Ad Grant?
  • What’s ahead for the future of Google Ad Grants?….

… and more!   

Done right, Google Ad Grants can add incredibly no/low-cost value to your fundraising and marketing activity. So, what are you waiting for?! Join this session and become an Ad Grant guru.   

 

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Presenter: JONATHAN DAWSON, Global Director, Digital Ninjas

With over 15 years’ experience in digital marketing, Jonathan started his career in business-to-business marketing in the UK and has spent the last 20 years working in consumer-focused businesses ranging from the financial services sector to major online retailers and nonprofits.

He focuses on how to use web analytics and customer insights to deliver measurable results for organisations, ensuring that every dollar invested in marketing activity is complemented by a robust optimisation plan to ensure maximum returns. 

 

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The Ten Commandments and Seven Deadly Sins of Digital Fundraising – lessons from an in-house-turned-agency fundraiser 

Digital fundraising never stops evolving. We know! But there are some fundamental cornerstones of best practice digital fundraising that will always ring true. Let’s call them the Ten Commandments and in this session, Bigfoot Fundraising’s Jeremy Bennett is here to preach!  

Jeremy comes equipped with three years of agency insight, and prior to establishing Bigfoot, he spent over eight years in charity land, where he managed acquisition activity for Amnesty International and World Animal Protection Australia and was tasked with diversifying the fundraising channels of Shelter UK. He’s got lots to share about how to make the most of your online fundraising, and he wants to make sure you’re getting the non-negotiables down pat.     

In this session, Jeremy will share the top 10 absolute must-dos (AKA, the Commandments) for digital fundraising – including email, websites, donation landing pages, social media and lead generation. And let’s not forget the Seven Deadly Sins – the common pitfalls and fund-crushing mistakes digital fundraisers fall prey to – he’ll cover these too! So come along and give yourself the best chance of digital fundraising success! 

 

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Presenter: JEREMY BENNETT, Owner & Chief Consultant, Bigfoot Fundraising

Jeremy is a passionate and experienced fundraiser and marketer. He has a proven track record of growing Individual Giving fundraising programs in Australia, the UK and Asia – working for charities such as Amnesty International, Shelter UK, and Work Animal Protection.  

Inspired to help more charities make a bigger impact in their fundraising to achieve their missions, he launched his agency, Bigfoot Fundraising in 2018.  

Over the past 3 years, they’ve helped a range of charities, such as the Royal Flying Doctor Service (central operations), Garvan Institute of Medical Research, Sydney Children’s Hospital Foundation, Plan International Australia and UNICEF exceed their fundraising goals and grow their digital fundraising – focusing on strategy, digital appeals, lead generation, community fundraising, bequests, supporter engagement and innovation.  

 

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How to do digital when digital doesn’t work for you 

Gaining donors via social media can be difficult, especially if you are not a well-known organisation. Potential donors scroll right past you, and the leads you do get can be weak and come at high cost. Ethiopiaid once had this same problem. Ethiopiaid’s CEO, Sharon Elliott, shares 3 tips they used to build successful digital appeals resulting in relational leads with low cost per acquisition. 

 

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Presenter: SHARON ELLIOTT, CEO, Ethiopiaid

Sharon brings almost 10 years of strategic oversight, fundraising innovation and leadership in her role as CEO of Ethiopiaid Australia. She works with staff, supporters and stakeholders in Australia and Ethiopia to champion the voice of the vulnerable and advance locally-sourced education and healthcare in Ethiopia. As CEO of Ethiopiaid Australia, Sharon leads a passionate team focused on sustainable change and transparent results.

 

 

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A dash of creativity, a sprinkle of intuition and a generous helping of data analysis – digital fundraising insights from over 6,000 campaigns and what they mean for you   

Raisely believe we, the fundraising sector, can do better than the 20% growth we’re currently experiencing in online giving. And by doing better, we can fill the gap left by declining offline donations. There’s a huge opportunity that’s ours for the taking. But how do we make the most of it?

In this session Raisely CEO Tom Maitland will share knowledge on how to deliver highly effective online fundraising campaigns, informed by insights from over 6,000 campaigns hosted on the platform.

You will learn:
• Results, averages and benchmarks across all sizes of nonprofits – how much has been raised, in how many campaigns, from how many people? What do these averages and benchmarks mean for you?

• Examples of goal-kicking campaigns

• The key ingredients to winning donation pages

• Choosing your dollar handles – striking the balance between aspirational and realistic

• Timing is everything – when are your donors most likely to donate?

• Law of averages – what do regular givers, credits cards and payment types mean for your average gift?

• A/B testing – being data-informed as well as data-driven

• A brief look at peer-to-peer – because P2P is an important part of the Raisely mix and there are some valuable insights to share!

No matter the size of your organisation, there will be insights aplenty and actionable takeaways that will kick your digital campaigns up a notch. 

 

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Presenter: TOM MAITLAND, CEO, Raisely

Tom Maitland has been working with charities and nonprofits for over a decade. He’s the CEO and co-founder of Raisely, an online fundraising platform for ambitious campaigns. With Raisely, Tom has stewarded hundreds of organisations through their fundraising journey. Before that, Tom was the Head of Digital at Agency, leading large digital projects for charities in Australia and overseas. He’s a software engineer, designer and communicator – passionate about building better purposeful tech.

 

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Ukraine emergency fundraising: £30 million raised in record time and what Australian nonprofits can learn from it 

The response to Ukraine’s humanitarian disaster has been nothing short of incredible. 

To date, over £30 million has been raised on Blackbaud’s JustGiving platform alone. There has been a community response, media support, and utilisation of the platform for emergency fundraising on a level never experienced before. 

The team from JustGiving will share insights into: 

  • How to get a fundraising campaign or emergency appeal into market in less than 24 hours 
  • How to harness the power of engaged supporters and influencers quickly and effectively 
  • Benchmarking and results from the world’s response to the Ukraine crisis
  • Conversion and stewardship tactics following emergency fundraising 
  • Fee-free fundraising and what it means for your charity 

 

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Presenter: CELESTE HARRISON, Principal Account Manager, Blackbaud

Celeste has worked in the nonprofit sector for more than 12 years and is a self-confessed “fundraising nerd” who specialises in digital campaign strategy. Celeste has the privilege of working with several of Australia’s biggest and most successful charities and fundraising campaigns. Whether it’s diving deep into data, mapping comprehensive user journeys, building bespoke websites, or delivering best practice virtual events, Celeste is obsessed with doing whatever it takes to help the causes she cares about raise more.

 

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How One Foot Forward raised $17.2 million in two years   

How did Black Dog Institute develop, launch and execute the most successful first-year fundraising event in Australia? And then back it up with an even more successful second year? 

In just two years, Black Dog Institute has leveraged clever community fundraising to triple its fundraising income. One Foot Forward was conceived as a virtual event to align with Mental Health Month. The challenge was simple: walk 20, 40, 60 or 80km over the month of October. The campaign debuted with $6.2 million in 2020 and went on to raise $11 million in 2021.   

From concept, forecasting, strategy, and implementation to lessons learned along the way, this session will explain exactly how Black Dog Institute brought more than 42,800 people together to put One Foot Forward for mental health. Packed with tactics, tips and tricks, this session is a brilliant blueprint for aspiring and experienced community fundraisers. And it’s a lesson in how to transform your event into a movement and a personal mantra for your target audience.  

 

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Co-presenter: EVAN JACKSON, Fundraising Manager, Black Dog Institute

In the past 18 months Evan has helped scale Black Dog Institute’s fundraising by 300%. Tapping the zeitgeist, his team transformed a $20,000 spend into $3.8 million income creating the fundraising sensation of 2020 – Mullets for Mental Health. Then came One Foot Forward.   

Not only has Evan and his team had great success with their two fundraising events, they have grown regular givers by over 100% and increased appeals and one-off gifts by similar amounts. 

Evan is excited about a digital-first focus in fundraising and is thrilled that so many nonprofits are devising wonderful ideas with simple calls to action that drive communities to take action. Evan is 2021 F&P Mover & Shaker.

 

Co-presenter: LUKE EDWARDS, Director, Elevate Fundraising

Luke has more than 14 years’ experience in digital fundraising and is passionate about the use of digital marketing to achieve results. His agency, Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. 

Luke and his team have developed and implemented some of Australia’s most successful digital campaigns, which include International Women’s Development Agency (IWDA) ‘Fight for Her Rights’, Wayside Chapel’s ‘Donate-a-Plate’ and Ronald McDonald House Charities’ ‘Be a Santa for Sick Kids’, and they were responsible for achieving a 30:1 ROI for the very first Facebook Challenge pilot in Australia for Canteen this year. 

His team have achieved record results for events such as The Million Paws Walk, The Bloody Long Walk, The May 50K, Dance for Sick Kids, Remember September and more. Luke also co-founded the ‘Great Cycle Challenge’ which has raised $139 million for childhood cancer research in the past nine years. 

 

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Putting the ‘why’ in Giving Days. Understanding whether Australia’s hottest fundraising ticket is right for you

Giving days are hot, and they’ve exploded during COVID-19. But are they the right initiative for your organisation? And what do you need to do to ensure your giving day is successful?

In this session you’ll learn about where giving days best fit into your fundraising calendar, what superpowers you have that will help you smash your target, how to develop your giving day proposition and how to set the day up for success, with a focus on maximising your matched funding.

We will also discuss the elephant in the room; are your matchers real or just pre-secured gifts moved around?  

 

 

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Presenter: KIRSTY GRAHAM, Head of Development, flat earth direct.

Before going ‘agency-side’, Kirsty enjoyed over 12 years’ experience in senior fundraising roles at the Surf Life Saving Foundation, Youngcare and RSPCA Queensland. Kirsty loves to connect good people to good causes, and she’s passionate about all areas of individual giving.

 

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The Pathway to a Million. How long-term agency partnerships can translate goals into results

In this session, we’ll present the benefits for charities when committing to long term agency partnerships. Through collaboration and teamwork, agencies and charities can set long-term goals and generate outstanding ROIs. We’ll discuss strategies for developing engaging partnerships and how to translate goals into results. 

 

 

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Presenter: JUSTINE CURTIS, CEO and Founder, Inspired Adventures

Justine founded Inspired Adventures in 2004, combining her love of sustainable travel with philanthropy. When COVID-19 hit, Justine thought she had picked the wrong industry to work in, but now, with Australians yearning to explore their own backyard and travel again, she’s convinced she’s in the best one!

 

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11 and counting – how events became the backbone of Cancer Council Victoria’s fundraising approach

Between Australia’s Biggest Morning Tea, Daffodil Day and Relay for Life, Cancer Council Victoria (CCV) has built a widely recognised and highly popular calendar of events that features 11 campaigns and counting… In this session, you’ll learn how the CCV team manage such a large and varied events portfolio, how it works alongside their other fundraising programs, how the pandemic revealed the significant need to diversify, and what strategy and new initiatives (including a 2022 giving day that raised $400,000) the team has rolled out to keep their events relevant and impactful.  

 

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Co-presenter: NATALIE GIBBS, Head of Individual and Community Giving, Cancer Council Victoria

Natalie has previously been in senior fundraising roles at The University of Melbourne, University of Adelaide, RSPCA SA, Surf Life Saving SA, and Make-A-Wish Foundation UK. 

 

Co-presenter: KATHERINE ONG, Digital Fundraising Manager, Cancer Council Victoria

Katherine worked in digital, campaigns and events roles at Sacred Heart Mission, Kidney Health Australia and Vision Australia before joining the Cancer Council Victoria team in mid-2021.  

 

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How community fundraising can build your brand…and save lives

How did one event achieve so much more than its fundraising metrics? 

Join Katie Couani and Catherine Braybon to learn how The Long Run had an indelible impact on the Prostate Cancer Foundation of Australia (PCFA). 

Since launching in 2020, The Long Run has become the most significant digital community fundraising event for PCFA, raising over $1.5 and $1.7 million in years 1 and 2 respectively. It has also inspired over 3500 people to conquer the challenge of running, walking or rolling 72 km in September to support men and their families impacted by prostate cancer.  

Beyond the simple milestones and metrics of achievement, the event transformed PCFA’s engagement with their community. In connecting the cause with an untapped supporter base, the organisation’s mission came into clear focus and its culture and brand were forever altered. 

 

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Co-presenter: KATIE COUANI, Head of Fundraising, Prostate Cancer Foundation of Australia

Katie brings expertise from 12 years working in fundraising and marketing in the not-for-profit sector in Australia and the UK. Having worked in-house and for world-leading fundraising agencies, Katie is passionate about data-driven fundraising that connects and inspires action – to make a real-world difference for charities and supporters alike.

 

Co-presenter: CATHERINE BRAYBON, Account Strategy Director, Marlin Communications

It’s always been an imperative for Catherine to engage with purposeful work, providing strategic direction to drive action, which is why helping charities change the world is exactly where she wants to be. Catherine began her marketing career in the NFP sector and before joining Marlin in 2020 she was the National Marketing Manager at St Vincent de Paul Society. 

 

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How to create events that stand out – but don’t stick out 

The pandemic created havoc for community and peer-to-peer fundraising, but it also gave rise to online events that tapped into the core of a cause – and the zeitgeist – to deliver extraordinary results. 

As the peer-to-peer fundraising space gets increasingly competitive, what can you do to make your event stand out from the crowd and stay true to who you are? 

Join Jason Ruffell Smith and Clayton Thomas as they share how they developed and rolled out successful and unique events for Bush Heritage, PCFA, Redkite, The Kids Cancer Project, Barnardos, RSPCA and many others.  

Jason and Clayton will share results from the campaigns they managed and show you how to: 

  • create bespoke creative and storytelling models
  • implement testing and roll out phases
  • stand out in the cluttered social media space

This is a session that will inspire you to tap into the heart of your cause and develop strategies and techniques that create captivating campaigns and events. 

 

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Co-presenter: JASON RUFFELL SMITH, Digital Director, Marlin Communications

Jason has over 10 years’ experience working in digital marketing roles. Over the past six years he has been working with for purpose organisations across Australia to help them with a range of digital marketing needs and challenges. From strategy to implementation, the Marlin team look to understand the core challenges organisations face and provide integrated technology solutions with best practice user experience. 

 

Co-presenter: CLAYTON THOMAS, Creative Director, Marlin Communications

Clayton is an award-winning creative director with decades of experience working on the world’s biggest brands including Nike, Gatorade, Harley-Davidson, Vodafone and Panasonic.   

For the past five years he has worked exclusively in the nonprofit sector, leading campaign development for charities including Médecins Sans Frontières, The Smith Family, St Vincent de Paul, Caritas and Bush Heritage Australia.  

 

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90 years and going strong – the Good Friday Appeal’s story of evolution 

The Good Friday Appeal has come a long way since it began in 1931 to help the struggling Children’s Hospital in Melbourne. That year, £427 was raised; in 2021 the result was $17,122,879, bringing the total raised to date to $399 million. The campaign has grown in magnitude on a scale unrecognisable to those early founders, but one thing remains the same: an unwavering commitment to children receiving care at The Royal Children’s Hospital in Melbourne.  

In this session you’ll hear from the Executive Director of the Good Friday Appeal, Rebecca Cowan. She’ll tell us how the campaign achieves its mega results, the importance of partnerships, the integral role of media support, how to create strong brand-identity, and what’s been learnt along the way… and of course, she’ll touch on the all-important COVID-pivot. Big or small, the takeaways from this enduring and much-loved appeal are relevant to every nonprofit seeking growth in their fundraising campaigns and events.

 

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Presenter: REBECCA COWAN, Executive Director, Good Friday Appeal

Rebecca joined the team in March 2020 just as Australia went into lockdown! She is also a Board Director at International Social Service Australia. Previous roles at Very Special Kids, the Alannah & Madeline Foundation, NAB and Telstra have all contributed to Rebecca’s 20 years of experience across fundraising, marketing, communications, sponsorship, and leadership. 

 

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10 lessons learned from a year of running 27 virtual events 

Events are the lifeblood of The Funding Network (TFN). Over the past nine years, they have run over 140 live crowdfunding events to enable everyday Aussies to discover and support the life-changing work of countless grassroots nonprofits. Like so many organisations that rely on face-to face events, the pandemic threw a major spanner in the works. Determined to adapt to this new reality, TFN swiftly transitioned to virtual events in April 2020. Since that pilot, they have gone on to deliver 27 (and counting!) TFN Virtual, Live and ‘hybrid’ events, facilitating more than $6 million for the NFP sector. 

In this special panel discussion, TFN has convened key stakeholders in their virtual event pivot: MC, pitch coach, corporate partner, donor and non-profit leader. Discover the ups, downs and lessons learned along their digital event journey and gain insights from leading influencers across the media, business and non-profit sectors as they share their perspectives on:

  • How to create an unforgettable digital fundraising experience 
  • Attracting and engaging donors through collective giving 
  • Combining the best of virtual and live events to create a hybrid offering 
  • The lasting impact of the pandemic on how we deliver and experience events 
  • Practical tips and advice that you can adapt to your own event planning 

 

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Panel moderator: KRISTEN LARK, General Manager, The Funding Network

Kristen builds partnerships between charities, businesses, foundations and everyday Australians to drive social change and deepen community engagement.  Over the past two years, she has overseen more than 40 live crowdfunding events. 

 

Panellist: GEORGIA MATHEWS, Philanthropy and Engagement Lead, Australian Communities Foundation

Georgia leads the distribution of over $12million of grants annually, alongside the organisation’s philanthropic strategy advisory offering. She founded GiveOUT and holds a Master of Social Investment and Philanthropy.

 

Panellist: JOHN LOEBMANN, professional Pitch Coach and Master of Ceremonies

John has spent the last decade coaching individuals and teams to deliver compelling and persuasive pitches. He understands what is required to evoke emotion and connect with the audience, and has worked organisations from small to multinational. 

Panellist: JULIE LONG, Experienced Corporate Citizenship Professional

Julie has led Accenture’s Corporate Citizenship Program for Australia and New Zealand for the past 14 years. Throughout her career, she has managed significant grant programs and relationships with nonprofits, delivering impact across Australia, New Zealand and the Asia Pacific region. 

 

Panellist: MIR BUGTI, Scarf – Alumni Organisation Leader, The Funding Network

Mir graduated from TFN’s 10-week training program six years ago. He joined the Scarf management team in mid-2020 to lead and inspire future trainees, delivering a pitch at TFN Virtual Live last year that raised $43,800 to scale the organisation’s impact. 

 

 

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Making the ask possible – how GiveOUT Day is helping small LGBTIQ+ nonprofits fundraise collectively, build the confidence to ask and form philanthropic connections 

Between 2013 and 2018, SmartyGrants approved 79,563 grant applications in Australia – just 209 were for LGBTIQ+ causes. Only 0.7% of grant programs specifically sought applications for LGBTIQ+ projects, with the community itself hampered by a lack of resourcing and formal structure such as DGR1 status.  

GiveOUT exists to address these issues – by building the capacity of the LGBTIQ+ nonprofit sector. Their flagship program is an October giving day, GiveOUT day. The campaign has experienced impressive growth – from $85,000 in 2019 to $319,000 in 2021. But what is just as interesting is the way this giving day works – it is not an appeal for just one organisation, but rather a fundraising initiative for 70+ nonprofits who are empowered, united and supported by GiveOUT’s small team. In this session you’ll learn about: 

  • Then power of collaboration – what we can all learn from a movement of NFPs combining their efforts and collaborating to achieve their goals 
  • A peak behind the curtain of GiveOUT’s strategy and tactics to delivering a successful giving day 
  • Ideas and the ‘one bite at a time’ approach – what new initiatives the team have introduced into the campaign, what they haven’t, and why you don’t need to try everything at once 
  • How to use skilled volunteers to help deliver your campaign when you have minimal resources 
  • Why giving days are an attractive proposition for philanthropists, trusts and foundations 
  • 5 top tips for giving days! 

 

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Co-presenter: GEORGIA MATHEWS, Founder and Board Director, GiveOUT and Board Director, Aurora Group

Georgia is Philanthropy and Engagement Lead at Australian Communities Foundation, where she leads the distribution of over $12million of grants annually, alongside the organisation’s philanthropic strategy advisory offering. She has previously held positions at several philanthropic intermediaries and funding organisations and holds a Master of Social Investment and Philanthropy. 

Co-presenter: TRACEY MARTINOVICH, CEO, GiveOUT

For the last decade Tracey has worked towards a vision of a fair and just world for all, tackling issues at a systemic level and working to ensure solutions are led by those affected by the issues. Prior to GiveOUT, she worked in a variety of social change organisations including the Australian Youth Climate Coalition and the Centre for Australian Progress. She is also the Co-Founder of Enso, a social enterprise that works in co-design with refugee and migrant communities and businesses to increase employment. 

 

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Marlin + NextAfter – A demonstration of the Comprehensive Optimisation Roadmap Engagement (CORE) process 

Join Marlin for a demo of their Comprehensive Optimisation Roadmap Engagement (CORE) process. The CORE process looks at data from CRM records, transactions, email databases, paid campaigns, and website analytics to benchmark digital fundraising metrics. The benchmark enables Marlin to create a list of experiments and new initiatives that can optimise and grow online revenue through digital fundraising.

Marlin offers CORE in partnership with digital fundraising optimisation specialists, NextAfter as their exclusive Agency Partner in Australia and New Zealand.

NextAfter’s mission is to help organisations grow their digital fundraising through a combination of data analysis, donor experience mapping, optimisation, and digital strategies. They have run (literally) thousands of digital fundraising experiments and helped hundreds of clients acquire more donors and raise more money. Marlin are proud to partner with NextAfter and offer their services and knowledge to nonprofit organisations.

 

 

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GivePanel Australia – How to create a new digital income stream with Facebook Challenge and Birthday Fundraising

Learn the key steps you must take with Facebook fundraising to move from reactive to proactive relationship and in turn unlock the gate to raising millions of $$$’s and acquiring thousands of new supporters by meeting them where they are.

 

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Database Consultants Australia (DCA) – Enhanced data insights for stronger community and supporter engagement

Find out how to personalise your communications and achieve your fundraising goals by understanding the best channels, the right ask, and the right time to reach out.

DCA are one of Australia’s most experienced fundraising data experts. We specialise in CRM migrations, donor data cleansing, donations processing, and supporter record enhancement for every budget.

 

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Supercharge your email marketing campaigns with seamless CRM integration from Blackbaud and Campaign Monitor

Are you challenged with:  

  • Email marketing and digital fundraising programs that don’t meet expectations? 
  • Integrating your CRM data with other systems? 
  • Complexity in creating and sending email campaigns? 
  • Difficulty in effectively segmenting your data?
  • Manual processes that consume too much time? 
  • Offshore or no ‘real person’ customer support to assist you when you need it?

We’re here to help! 

By combining the power of nonprofit CRM Blackbaud Raiser’s Edge NXT with leading email marketing automation platform Campaign Monitor, our joint customers enjoy a seamless, sophisticated experience, with more control, that helps them take the effectiveness of their email marketing and fundraising to a whole new level! They have all the data they need to send hyper-targeted, personalised emails to their subscribers and donors – with incredible simplicity and intuitive design. 

Join us to discover how you can supercharge your email marketing programs to increase supporter engagement and drive greater impact! 

 

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