The most successful direct mail appeal in Peter Mac’s history also kept faith with fundamental fundraising principles, says Carl Young. The most successful direct mail appeal in Peter Mac’s history also kept faith with fundamental fundraising principles, says Carl Young. Peter MacCallum Cancer Centre (Peter Mac) is Australia’s only public hospital solely dedicated to cancer and is the home of Australia’s largest cancer research group. Peter MacCallum Cancer Foundation is the fundraising arm of Peter Mac, and plays a critical role in funding the specialised technologies and resources needed to discover cancer cures. With a growth of both the size of Peter Mac’s research team and the cost of the…
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