A variety of reasons are quoted for declining response rates to donor acquisition campaigns including: the tsunami, a lack of good lists, elections, the housing boom, and interest rates. A variety of reasons are quoted for declining response rates to donor acquisition campaigns including: the tsunami, a lack of good lists, elections, the housing boom, and interest rates. However few, if any of these assumptions are based on fact, and it is worth taking a closer look at what we are doing or (in many cases) not doing to help our cause. Recent research conducted by the Australian Direct Marketing Association (ADMA) shows that while Australian consumers are frustrated by…