In a first for the Cancer Council NSW, an integrated acquisition campaign utilising direct mail, face-to-face and direct response TV is being trialled. In a first for the Cancer Council NSW, an integrated acquisition campaign utilising direct mail, face-to-face and direct response TV is being trialled. While a small number of other not-for-profits like Amnesty International have integrated these three disciplines previously, the Cancer Council NSW decided to try this approach to lift overall response rates and to reach a new demographic of donors. It is too early yet to determine the success or otherwise of the trial, but the story behind it makes interesting reading. The Cancer Council NSW…