Acquisition mailings incur significant expenses, but Lee Saunders shines a different light on this aspect of dm. Acquisition mailings incur significant expenses, but Lee Saunders shines a different light on this aspect of dm. Acquisition – it’s a dirty word to some and worrying to most. A first-time donor gives a gift of say $30 but the cost can often exceed $300 to acquire that donor! As a result, some agencies struggle to justify the high costs of acquisition and are forced to oversee a declining mail program. Worse is that many not-for-profits still believe acquisition should break even, are critical of mailings that don’t, and go through life searching…

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