By taking an alternative approach with its donor renewal campaign, Children’s Cancer Institute achieved 238% of its net income target – and won the FIA’s Donor Renewal Over $5 Million award in 2017! Lise Taylor reports. By taking an alternative approach with its donor renewal campaign, Children’s Cancer Institute achieved 238% of its net income target – and won the FIA’s Donor Renewal Over $5 Million award in 2017! Lise Taylor reports. If there’s one notable thing Children’s Cancer Institute learned from its 2016 Charlie’s Promise campaign it is that, in addition to telling success stories of the children who do survive cancer, donors want to hear about those children…

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