According to an IBM consulting report in April 2004, 80% of 456 CEO’s surveyed worldwide said that driving revenue growth would be their most important priority in the next five years. When asked where this growth would come from two thirds said innovation. In a 2004 Grey advertising agency study of 500 Australian consumers, 82% replied that they admire brands more if they are inventive and innovative. According to an IBM consulting report in April 2004, 80% of 456 CEO’s surveyed worldwide said that driving revenue growth would be their most important priority in the next five years. When asked where this growth would come from two thirds said innovation.…